Best Insurance Website of 2006 to be Named by Web Marketing Association

Share Article

The Web Marketing Association announces the call for entries for its 10th annual international WebAward Competition at http://www.2006webaward.org. The Web Marketing Association will again be honoring the Best Insurance Web site of 2006.

The Web Marketing Association announces the call for entries for its 10th annual international WebAward Competition at http://www.2006webaward.org. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site.

The insurance industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Insurance Web site of 2006. The deadline for entry is May 31, 2006.

“The insurance industry is very competitive when it comes to Web development and companies can benefit from the independent evaluation of their online efforts that the award judges provide,” said William Rice, President of the Web Marketing Association. “Content and copywriting tend to be the strong suits for insurance Web sites while they lag in innovation due to the conservative nature and risk adverseness of the industry. Many insurance companies were late developing dynamic Web sites because they generally relied on a sales force to sell their products. Insurance sites still tend to be more focused on the agent and broker community rather than the end consumer, except for the few insurance companies that sell their products direct to consumers.”

Each year the Web Marketing Association names the Best Insurance Website based on the scores submitted by the competition judges. Recent winners of the “Best Insurance Web site” WebAwards include:

2005 Medical Mutual - Ohio's Get-Well Card

2004 Horizon Blue Cross Blue Shield of New Jersey Website

2003 Empire BlueCross BlueShield Website

2002 progressive.com

2001 John Hancock eVariable Life

A complete list of past winners and the entry form for companies who wish to compete for 2006 honors can be found at http://insurance.webaward.org.

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.

Using the quantifiable data collected from 9,748 Web site evaluations over the past decade, the WebAwards has defined and recognized industry-specific benchmarks for successful Web sites in each of the seven judging criteria and released an Internet Standards Assessment Report to detail the findings of the study.

“Participants in the 2006 WebAwards insurance category will receive their scores in each of the seven criteria compared to the average of the entire industry. That type of feedback and benchmarking alone in worth the price of admission,” said Rice.

A copy of the Internet Standards Assessment Report, including details regarding the insurance industry through 2005, is available at http://www.webawards2006.org.

Judging for the 2006 WebAwards will take place in June through August, with winners announced in September. Judges will consist of a select group of Internet marketing professionals who have direct experience designing and managing Web sites with an in-depth understanding of the current state-of-the-art in Web site development and technology. Mark Kingdon, CEO of Organic, Inc. (http://www.organic.com) has been selected to lead the judging panel this year. Past judges have included top executives from leading organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink just to name a few.

The 2006 WebAward Competition current sponsors include Burst Media (http://www.burstmedia.com), SimpleFeed (http://www.simplefeed.com), Register.com (http://www.register.com), NewsUSA (http://www.newsusa.com), AdTools Inc(http://www.adtoolsinc.com), Small Army (http://www.smallarmy.net), Perseus Development Corp (http://www.perseus.com) and PRWeb (http://www.prweb.com). Media Sponsors include Website Services Magazine (http://www.websiteservices.com), AdRants (http://www.adrants), MarketingVox (http://www.marketingvox.com), MediaPost (http://www.wediapost.com), eComXpo (http://www.ecomxpo.com), Ad:Tech (http://www.ad-tech.com) and Macworld (http://www.macworldexpo.com). The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

William Rice