3 wins Regional and International Creative Accolades: Firm earns Two Gold ADDYs at Regional Competition and Recognition from Identity Magazine's International Show

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Albuquerque ad agency/design firm wins a total of nine regional ADDYs from four-state competition and gets two logos into international show.

3, a full-service Albuquerque ad agency/design firm, won a total of nine regional ADDYs at the American Advertising Federation's District 12 competition. The show featured gold and silver ADDY-winning work from previously judged competitions in New Mexico, Colorado, Arizona and Utah. 3 won more gold district ADDYs than any other Albuquerque agency.

Gold-winning work for the seven-month-old firm included its Measure Twice print campaign for a general contractor based in Montana, as well as a custom wedding invitation.

3 also earned its first international recognition from the Identity Magazine International Design Show, based in Russia. The judges were some of the top design names from around the world, including industry icons Margo Chase, Bill Gardner and Pentagram’s David Hillman. Logos developed by 3 for Measure Twice and the Center for Prenatal Development were short-listed.

"For an agency in Albuquerque, it's an honor to be in the company of some of the best creative firms in the region and the world," said 3 Design Director Tim McGrath.

"Creative competitions like these help us all stay on our toes so we can give clients the freshest, most effective ideas possible," added Sam Maclay, creative director of 3.

About 3: 3 is a full-service advertising and design firm based in Albuquerque, New Mexico. The firm’s partners have years of award-winning experience in branding, marketing and advertising/design for retail, healthcare, financial services, tourism, destination marketing, gaming, packaged goods, real estate, automotive, technology, agri-business, e-commerce, public service, and social cause categories. 3 was founded by Chris Moore, former management supervisor at McKee Wallwork Henderson, Sam Maclay, former vice president and creative director at Rick Johnson & Company, and Tim McGrath, former design director at Rick Johnson & Company. The firm opened on September 1, 2005. Web site: http://www.whois3.com.


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Sam Maclay