Baxa Corporation Wins National Design Awards From Graphic Design USA Magazine
Two campaigns designed and executed by the Baxa in-house design team have been selected for 2006 American Inhouse Design Awards for creative work on a recent direct mail campaign (‘right equipment’) and a national customer promotion (‘real pharmacy’). Graphic Design USA – a national magazine for design professionals – has sponsored design competitions for four decades. The 2006 winners were chosen from nearly 3,500 submissions, less than 20% of which received awards.
Englewood, Colo. (PRWEB) April 14, 2006 -- The Baxa Corporation Graphic Design team was awarded two American Inhouse Design Awards from Graphic Design USA for their creative work on a recent direct mail campaign (‘right equipment’) and a national customer promotion (‘real pharmacy’). Graphic Design USA – a national magazine for design professionals – has sponsored design competitions for four decades. Their Inhouse Design Awards provide recognition by the creative community and corporate and institutional management for outstanding work by in-house designers. The 2006 winners were chosen from nearly 3,500 submissions, less than 20% of which received awards.
“We’re delighted to be chosen among the best of the in-house work,” reflected Eric Brettillo, Baxa Creative Director on the awards. “Our success usually is measured in terms of customer response. Earning the recognition of design colleagues is a great endorsement of our efforts.” Eric manages the three-person team responsible for Baxa Corporation’s creative services.
The award-winning right equipment direct mail campaign was a humorous reminder that using the right equipment can make a big difference in performance. This three-part mailing showed improper sports equipment in action, for example a fly swatter being used to play tennis instead of a tennis racquet. The idea was to show customers that only with the right (Baxa) equipment can they ensure proper patient care and safety, as well as compliance with regulatory standards.
The second winning campaign served two purposes. The Baxa team wanted a creative way to solicit customer testimonials about Baxa products, and participating in the promotion got customers excited about demonstrating a day in the life of their pharmacy using Baxa equipment. The Graphic Design team pulled out all the creative stops, developing a “RealPharmacy Photo Contest” promoted through a fold-out poster with a metallic finish. Participants demonstrated their own unique style in photographing and documenting their pharmacy activities. The successful campaign provided a rich resource of customer feedback and photographs that will be mined for future promotions.
Graphic Design USA, published for 40 years, is one of the country's leading monthly business-to-business magazines for professional graphic designers and related creative and production professionals. For more information, visit http://www.gdusa.com.
About Baxa Corporation
Baxa, a customer-focused medical device company, provides innovative, solution-based technologies for fluid handling and delivery. Its systems and devices promote the safe and efficient preparation, handling, packaging, and administration of fluid medications. Key products include Rapid-Fill™ Automated Syringe Fillers, Exacta-Med® Oral Dispensers, MicroFuse® Syringe Infusers, Repeater™ Pharmacy Pumps, and Exacta-Mix™ and MicroMacro™ Multi-Source Compounders; used worldwide in hospitals and healthcare facilities. Privately held, Baxa Corporation has subsidiaries and sales offices in Canada and the United Kingdom; sales infrastructure in Belgium, Denmark, Finland, France, Germany, Luxembourg and the Netherlands; and distribution partners worldwide. Further information is available at http://www.baxa.com.
Contacts:
Marian Robinson, Vice President, Marketing
Baxa Corporation, http://www.baxa.com: 800.567.2292 ext. 2157 or 303.617.2157
Maggie Chamberlin Holben, APR
Absolutely Public Relations, http://www.absolutelypr.com: 303.984.9801 or 303.669.3558
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