UpSNAP CEO Tony Philipp to Share Insights on Pay-Per-Call's Massive Market at AdTech 2006 in San Francisco

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The leader in mobile search and live mobile entertainment discusses SMS and streaming audio solutions at AdTech.

The pay- per-call market is where advertising is going. As more and more content is available online and via mobile devices, pay- per-call is the fastest growing advertising space.

UpSNAP, Inc. (OTC UPSN:OB), the leader in mobile search and live mobile entertainment, will be participating in a panel on the pay-per-call market at Ad:Tech in San Francisco, April 26-28, 2006.

UpSNAP CEO Tony Phillip will take part in the session entitled “One Billion Ringie Dingies: Pay Per Call’s Massive Market” focusing on new pay-per-call business models. The panel will help attendees understand how vendors and advertisers who have used traditional pay-per-click advertising can increase their traffic and incoming inquiries by leveraging the mobile device market. Mr. Philipp will also demonstrate how traditional media companies can use this channel to increase brand awareness and customer loyalty while increasing revenue. The panel will be take place Thursday, April 27, 4:30pm - 5:30pm.

”We have seen enormous growth in our pay-per-call service as merchants begin to understand the value of speaking directly with the consumer at a point when they are ready to buy. Our proprietary call-connect technology facilitates this interaction by providing a simple one-touch solution that is integrated into our Free 411 service,” said Philipp. He added “The pay- per-call market is where advertising is going. As more and more content is available online and via mobile devices, pay- per-call is the fastest growing advertising space.”

For more information on the panel, please visit: One Billion Ringie Dingies: Pay Per Call's Massive Market.

With a combination of free and premium services, UpSNAP has built a catalog of compelling SMS-based solutions that leverage their industry leading mobile search and proprietary call-connect technology. The value of these services and ability to deliver them to virtually all U.S. mobile devices has increased usage by consumers, while increasing the ARPU for carriers by greater than $5 per month.

In addition to participation in the panel, UpSnap will also be taking part in ad:tech’s “Now and Next Technology Showcase” on April 28, featuring an exclusive, invitation-only group of firms and their revolutionary new technologies .

About UpSNAP

UpSNAP, Inc. (OTC UPSN:OB), is the leader in mobile search and live mobile entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP addresses the unique challenges of providing a usable and functional mobile content solution. UpSNAP's patent-pending technology combines wireless search, a VoIP call-connect platform, and streaming audio technology, to deliver free and premium services to mobile phones.

UpSNAP’s delivers its services in SMS, WAP, J2ME, and BREW formats and each can be licensed by wireless carriers, service providers and content providers who wish to incorporate text and streaming audio capabilities into their existing product and service offerings. Visit http://www.upsnap.com for more information.

About ad:tech:

ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London, Shanghai, Sydney and Paris. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

CONTACT:

Dean Shaw

UpSNAP Inc.                

704.895.4121

Ann Shannon

PAN Communications, Inc.

978.474.1900

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Dean Shaw
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