As the temperature rises consumers turn to refreshing, frozen drinks to help cool down
Pittsburgh, PA. (PRWEB) April 15, 2006
Daily’s Fruit Mixers, America’s premium brand of non-alcoholic frozen blended cocktail mixes unveils a cool summer program that is sure to heat up sales. Daily’s Frozen Blended Perfection program, available for on-premise and retail accounts, promotes a wide selection of fresh tasting, frozen flavors including Strawberry, Peach, Raspberry and Mango Daiquiris, Pina Colada and the most popular cocktail in the U.S. for seven years running – the Margarita.
On-premise, Daily’s is offering a wide array of POS materials including recipe cards, table tents and coasters with luscious, appetizing photography that will encourage consumers to ask for a Daily’s frozen fruit cocktail. Off-premise POS material with the same mouth watering photography will stop store traffic and increase impulse sales especially around the three big summer holidays – Memorial Day, July 4th and Labor Day – when consumer demand for fruit mixers and frozen cocktails is at its highest. In addition to POS and sales support, Daily’s will run a print advertising campaign to help boost awareness and support sales during the program period.
“As the temperature rises consumers turn to refreshing, frozen drinks to help cool down,” comments Tim Barr, Marketing Director, Daily’s. “Our summer Frozen Blended Perfection program is designed to help our on-premise and retail partners deliver the best tasting frozen cocktails to their customers and deliver increased profits to their bottom line.”
Daily’s maintains a commitment to superior quality and delicious originality as they have since their first products were marketed nearly a half-century ago. Available in over a dozen mouth-watering flavors, Daily’s Fruit Mixers are made with a unique blending of real fruit, authentic ingredients and fresh natural flavors. Barr concluded, “The use of real fruit is the key ingredient that continues to make Daily’s the premium quality leader in cocktail mixes. Our new packaging helps to reinforce the Daily’s real fruit difference.”
Daily’s Fruit Mixers are manufactured by American Beverage Corporation. ABC, a diversified non-carbonated beverage company, is part of the multi-billion dollar Dutch food group Royal Wessanen.
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