Phoenix, AZ (PRWEB) April 15, 2006
CarCoverGuys.com, a reseller of Wolf Car Covers, today reported that it is seeing better than average sales despite increasing gasoline prices. One possible reason is that customers are covering large SUVs with premium outdoor car covers.
“Since Hurricane Katrina, the entire automotive aftermarket industry has been seeing a slowdown in sales,” reports Adam Clarke, the senior marketing strategist at CarCoverGuys.com. “Whenever gas prices rise, people naturally cut back on purchases in general, but there is a decidedly higher impact on consumer car and truck products. In many cases, the consumer simply does not want to spend more money on a car that is consuming so much disposable income in gasoline.”
One new consumer trend, says Clarke, is that people are now paying to cover their cars, effectively storing them until gas prices decrease. Because used SUVs are harder to sell, people would rather retain their vehicle’s value while protecting the exterior from outdoor dirt and pollution damage. As a result, sales of car covers have increased in tandem with a spike in gas prices.
Meanwhile, the spring buying season for Automotive Accessories has begun, albeit a few weeks late. Clarke attributes the later than usual buying surge to the mid-March snowstorm that paralyzed the eastern portion of the nation. “People usually think about vehicle care once the snow melts, and in this case it melted a bit later than usual.”
CarCoverGuys.com is an authorized reseller of Wolf Car Cover products, LeBra car front end covers, and Dashmat dash covers. They also sell boat covers and travel accessories including car roof storage and Spidy Gear truck bed webs.
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