Book News Video Podcast Hits Niche Market

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CleverMedia TV uses new medium to reach book lovers.

A television program on the Internet might seem like the most unlikely place to find book news. But that is where you will find Book Stories, a weekly video podcast about all things literary.

Book Stories is a weekly five-minute show featuring book news, trivia and interviews with authors and publishers. It is free for anyone to watch on the Internet by visiting http://bookstories.org.

Video podcasting is a new emerging medium that allows small video programs for target markets to reach anyone. Book Stories is produced by Colorado-based CleverMedia, which is also known for its Web-based game sites. CleverMedia is launching its own TV network of over-the-Internet programs. Book Stories is the first of these programs and has been produced weekly since January.

"While we plan to produce a variety of programs, Book Stories is our first because all of us here share a great interest in books," said Gary Rosenzweig, executive producer for CleverMedia TV. "We think that book news is a good niche subject for video podcasting."

Each episode of Book Stories starts off with news, focusing on the latest legal, censorship and promotional issues in the publishing industry.

At the heart of each show is an interview or special feature. Featured author interviews have included Kevin Baker, Giles Carwyn, Todd Fahnestock, and Kathy Brandt. Book Stories has introduced viewers to newly published books of a variety of genres, ranging from historical fiction to fantasy.

In addition to the Book Stories Web site at http://bookstories.org, one can receive Book Stories by subscribing to its video podcast through the site, or from Apple's iTunes Music Store. From there, owners of the latest video iPod can download the program to their iPod to watch on the go. Thousands of audio podcasts and hundreds of video podcasts are now available from various sources and on various topics.

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Gary Rosenzweig
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