One-Day Seminar Outlines Methods and Techniques for Researching Customer Needs and Markets Trends

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This One-day Seminar Prepared by an Experienced High Tech Consultant Can Help New Product Development Teams Get the Market and Customer Data They Need to Make Informed Decisions.

A new one-day seminar “Toolkit for Assessing Markets and Customers” is intended to help project teams (Engineering, Marketing, and Program Management) get the market and customer data they need to make informed decisions. The seminar describes how to effectively gather secondary research, do effective customer visits, prepare surveys, focus groups, conjoint studies, and choice experiments. It includes exercises to help the students relate the seminar content to their current projects. The seminar outline is based on a recent college text. Tom adds his experiences and wisdom from over 30 years of high tech marketing and product management.

The seminar is given at the customer’s facilities for a maximum of 20 students. It is priced at $2,000 plus documentation and travel expenses. is a management consulting and training practice focused on assisting high technology organizations with the marketing aspects of their business.

For more information contact:

Tom Brinkoetter (408) 592-3759


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Tom Brinkoetter
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