Feature Film Released on Internet; Does End Run Around Major Movie Houses

The Secret (www.whatisthesecret.tv/), a film produced by Prime Time Productions in Australia, has done an end run around major movie studios by launching their feature film worldwide using web-based, pay-per-view technology. In its first week of release "The Secret" web site (www.TheSecret.tv) hit number one on the Alexa Movers and Shakers list -- a worldwide report which measures traffic rankings of websites.

(PRWEB) April 15, 2006 -- In its first week of release "The Secret" web site (www.TheSecret.tv) hit number one on the Alexa Movers and Shakers list (a worldwide report which measures traffic rankings of websites) and in doing so completed a major end run around the major Hollywood movie houses.

The Secret (www.chris.powerfulintentions.com/forum/thesecret), a film produced by Prime Time Productions in Australia, launched worldwide using web-based, pay-per-view technology. The web site describes the movie as a "feature length, historic and factually based account of an age old secret, said to be 4000 years in the making, and known only to a fortunate few.

The Secret promises to reveal this great knowledge to the world - the secret to wealth, the secret to health, the secret to love, relationships, happiness, eternal youth, the secret to life itself".

As The Secret continues to exceed expectations it's no doubt other film makers will be watching closely. Using Vividas, one of the world's leading developers and providers of video streaming technology, The Secret, a 95 minute feature length movie, is being delivered globally, seamlessly and without all the added expense to both consumers and the production company of more traditional movie house releases.

Prime Time Productions principal Rhonda Byrne, creator of the secret, says, "Early feedback from viewers of the secret have been incredibly positive and moving. The viewing technology is simple and delivers terrific, high quality images. For most viewers, watching this video will be just like switching on a TV except the viewer chooses when to watch."

The technology comes from Vividas, one of the world's leading developers and providers of video streaming technology and related products. Prime Time's Paul Harrington says, "Our aim has always been to reveal this knowledge to millions across the planet. We are thrilled with the opportunity to reach out to the world through our alliance with Vividas. We are taking film and television distribution to the leading edge of technology."

Vividas technology gives viewers the ability to rent and immediately watch The Secret over the web with full screen, broadcast quality pictures and sounds and offers conviences you will never find in a traditional movie theatre; on-screen playback and the ability to resume viewing from the same point in the film after restarting the computer are just a few.

Vividas CEO, Richard Collins, stated: "This is a very exciting project for Vividas, not only is it a first for us but it may well be the first time a full length feature film has premiered online rather than in cinemas or on TV. We believe Vividas technology will enhance the reach, quality and simplicity of the viewing experience.
The launch follows a phenomenally successful, international viral marketing campaign.

The content has excited viewers and the savvy marketing campaign surrounding The Secret is sure to become a case study in the online delivery of major film projects. Case in point. The Secret has leveraged one of the hottest trends online, social networking. The Secret created a large community of people waiting for the release by creating an online forum and community at www.PowerfulIntentions.com, a community of people it felt would be predisposed to be excited about the film. The Secret forum (Located at www.powerfulintentions.com/forum/thesecret) created a pre-release buzz that rivals any traditional marketing campaign.

Chris Tinney, the CEO of Powerful Intentions, said, "The Secret Forum became flooded with new people excited to discuss their take about his amazing movie within minutes of its release."

Will consumers buy into this new technology? Most believe so. For broadband users it's just like switching on the TV! Click and it plays. No downloading required.

It may be that screaming babies, expensive popcorn, and spending a hundred bucks on a night out is a thing of the past as feature length movies now start becoming available on the Internet.

One interesting fact is that the release of a movie on the Internet does not mean it cannot later be released through traditional movie houses later.

More Information:
The Secret: www.TheSecret.tv
Vividas: www.vividas.com
Powerful Intentions: www.chris.powerfulintentions.com
The Secret at Powerful Intentions: www.chris.powerfulintentions.com/forum/thesecret/

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