Education Firm Attacks Giants in the Science Education Industry

Share Article launches new division at the world's largest annual gathering of Science teachers. Supported by a number of high profile promotional activities, they made an impact on the teachers.

A new education firm attacks the goliaths of the industry., a subsidiary of EKI launched a new educational science products company at the largest science teacher gathering in the world. On April 6, 2006, 16,000+ science teachers gathered in Anaheim to attend seminars and learn about the latest Science education products. Over 250 companies attended the NSTA (National Science Teacher Association) conference and trade show. ( ) announced their presence in a significant way at the 3 day conference. Giants such as Ward’s science, Boreal Labs, Delta Education, Frey’s and others are well established in this market. When asked why they would target such a mature industry, Phillip Greer, CEO of, replied, “We recognize four deficiencies in the science education market place; price, easily navigable selection, on time delivery of products and customer service. We simply designed a firm to address these deficiencies and we expect to be quite successful.”

After six months of preparation, the firm was launched to its core target audience with a multitude of promotional efforts. Virtually all of the computers at the show displayed their website and logo. A large plasma TV also displayed the website and was used to show the company’s wares while offering all new customers an additional discount on their products. The launch team itself led by CEO Phillip Greer, were decked out in distinctive lab coats displaying the firm’s logo. It was difficult not to notice the young upstart firm. As if that was not enough, the promotions used by the firm were creative and resulted in a buzz throughout the show as teachers wearing badges displaying the firm’s logo were awarded cash prizes throughout the three day show.

Mr. Greer stated that the goal of the launch was to loudly proclaim the arrival of a new player in Science education. Mission accomplished.

For more detailed information about the firm, its creation and its mission, please contact us directly. is a wholly owned subsidiary of EKI (ticker: and specializes in the manufacture and distribution of science education materials.


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Phillip Greer
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