Authors Find Value-Added Concepts Make Bookfairs Sizzle

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Sometimes big ideas start small and grow up. Authors' Coalition's PR approach to bookfairs makes ho-hum into a worthwhile effort.

Sometimes big ideas start small and grow up. A loosely knit group of cooperating authors came together in 2003 at a bookfair; they found their cross-promotional effort worked better than previous endeavors but still left much to be desired.

Since then one of those authors, Carolyn Howard-Johnson, put this learning experience and hundreds more promoting her own books into a nitty-gritty how-to book for authors called The Frugal Book Promoter: How to Do What Your Publisher Won't. When she found her readers wanted more direction, she published an e-zine that keeps them up-to-date on new promotion ideas and book news. That grew into Authors' Coalition where writers and publishers come together to learn in an ever-changing and puzzling industry.

Now a formal entity with a website of its own, Authors' Coalition (http://authorscoaltionandredeneginepress.com), plans to introduce themselves--formally-- to writers in Southern California at the LA Times Festival of Books in April of 2006, Booth #610.

The group's booth -- itself a model for authors -- will include more than 30 authors. Unlike most booth concepts, this one showcases authors using value-added efforts to make it a success. These include a catalog of the featured books for booksellers, and a promotional CD that will be given to booth visitors and the media. The booth also limits the number of featured authors so that each can be highlighted.

Authors' Coalition also serves as a web-presence for its members with ad space and reviews for participating authors. The organizations educate with a blog (http://redenginepress.com/chjohnson), offers short-run support materials that can be tailored to a specific event, free writing-related e-books and more.

Authors' Coalition founder, Howard-Johnson, is an award-winning literary author and poet and her how-to book won USA Book News' "Best Professional Book 2004" and the Book Publicists of Southern California's Irwin Award (http://www.bookpublicists.org/pages/IRWIN_winners.asp ). She also co-produces a series of audios for writers published by Double Dragon Press (http://www.double-dragon-ebooks.com/imprintlist.asp?imprint=PODRADIO).

Principals in the organization include Joyce Faulkner and Pat Avery, editors and publishers of Red Engine Press, and Carolyn Howard-Johnson, author, publicist and instructor for UCLA Extension's Writers' Program. The growing support team also includes Kristie Leigh Maguire, publisher of JadaStar Publish.

More information on Howard-Johnson can be found at:

http://www.tlt.com/authors/carolynhowardjohnson.htm .

More information on the Los Angeles Times Festival of Books to be held on the UCLA campus April 29 and 30 may be found at.

http://www.latimes.com/extras/festivalofbooks/

Support material including organization logo and pictures available on request.

Contact:

Carolyn Howard-Johnson

818 790 0502

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Authors' Coalition LogoAuthors' Coalition LogoNewly formed Authos' Coalition chose youlogoguy.com to help brand with a logo. This logo will appear on the booth's banner provided by the LA Times Festival of Books Planning Committee.Founder of Authors' Coalition--Otheriwse Known as The Frugal Book PromoterFounder of Authors' Coalition--Otheriwse Known as The Frugal Book PromoterCarolyn Howard-Johnson, founder of Authors' Coalition and mind behind value-added trade show concepts, is the award-winning author of four books including USA Book News' Best Professional Book 2004 and Irwin Award Winner "The Frugal Book Promoter: How to Do What Your Publisher Won't."LA Times Festival of Books is Ideal Venue for Organization's Official LaunchLA Times Festival of Books is Ideal Venue for Organization's Official LaunchThe La Times/UCLA Festival of Books is one of the nation's premier bookfairs. It attracts some 140,000 visitors during its two day(April 29 & 30) run each year.The Book Publicists of Southern California's Irwin Award Honors the Best in MarketingThe Book Publicists of Southern California's Irwin Award Honors the Best in MarketingThe Irwin award is one of many garnered by literary author and marketer Carolyn Howard-Johnson including USA Book News' Best Professional Book, Critics' Choice Award and more. The Complete Writer's Journal Displayed in New-Concept BoothThe Complete Writer's Journal Displayed in New-Concept BoothMany authors have chosen to participate in the value-added book fair booth planned by Authors' Coalition including this journal that includes quotes from more than 100 book marketing gurus and authors--from emergining voices to those you'll recognize. This journal will be offered to fair visitors as a discounted purchase with purchase.Authors Coalition Receives Award from California LegislatorsAuthors Coalition Receives Award from California LegislatorsAuthors' Coaltion founder, Carolyn Howard-Johnson was chosen Woman of the Year in Arts and Entertainment by California Legislators, and was named to the Pasadena Weekly's list of women who make things happen for her literary activism for this kind of activity as well as he promotion of tolerance in her poetry and prose.