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All Press Releases for April 18, 2006 Subscribe to this News Feed     Subscribe to this Podcast Feed  
 

Skin Type, Aging Cause Rough, Cracked Heels - Podiatrists Say the Solution is More Attention to Foot Care, Especially for Boomers

Cracked, rough heels are one of the most common of a slew of foot problems that come with aging. Skin type and lifestyle also play a large role in whether feet are plagued by rough, flaky skin, but podiatrists say a simple lack of attention to foot care is most often the underlying problem.

Cracked, rough heels are one of the most common of a slew of foot problems that come with aging. Skin type and lifestyle also play a large role in whether feet are plagued by rough, flaky skin, but podiatrists say a simple lack of attention to foot care is most often the underlying problem.

C. J. Buck, MIA of Xenna Corporation (www.xenna.com ), a distributor of natural foot, skin and hair products, says, "Though people can have dry skin regardless of age, there's an increased tendency to develop unattractive dry, cracked soles and heels as we grow older. Many people with unattractive feet eventually become too embarrassed to expose them in public."

Cracks in the skin of the heel are obvious, and wearing open or thin-soled shoes usually makes symptoms worse. Factors contributing to the development of cracked heels include:

· Prolonged standing - especially on hard floors
· Being overweight
· Wearing open-backed shoes
· Certain medical conditions
· Certain skin conditions

While aging causes skin to become dryer and less supple in the heel and sole, the layer of fat used as protective padding also grows thinner. Prevention includes wearing properly fitted footwear and avoiding tight-fitting stockings or socks.

Xenna has developed diabetic-friendly CalleX® Dry Heel Ointment with natural exfoliating enzymes to combat the problem of dry, cracked heels. Buck says, "CalleX Ointment exfoliates and moisturizes dry skin on feet, including heels and feet with an ashy appearance."

CalleX has been shown in consumer studies to significantly reduce thick, dry, flaking skin and cracking on soles and heels within 15 to 30 days. Acid-free and diabetic-friendly, CalleX Ointment is sold by podiatrists nationwide as an at-home product for their patients to moisturize dry, rough or flaky heels and thin thickened areas, while leaving normal skin unaffected.

Bruce Bitcover, DPM, Lawrenceville, NJ notes that "There are no side effects and the ointment is easy to use. I recommend CalleX Ointment for use anywhere on the feet where thickened skin exists."

Another problem that causes many older people to shun sandals or be embarrassed to expose their bare feet is yellow, discolored toenails. Xenna's patented, diabetic-friendly NonyX® Nail Gel, takes a unique, natural approach to the problem of unattractive yellow or discolored nails - especially toenails.

Buck says, "NonyX is a topical, easy-to-use gel that breaks down and removes keratin debris - the discolored, yellow or thick granular buildup under nails that causes them to become discolored and unattractive. NonyX Gel softens keratin debris using natural ethanoic acid, which permits it to be scraped out with a manicure tool, beginning after about four weeks. Once the white or yellow keratin debris is removed, nails look clear. Thereafter, regular use of the gel keeps them keratin debris free and attractive."

All Xenna products are unconditionally money-back guaranteed.

CalleX Ointment is now available in the footcare section at Walgreens, Longs and many Medicine Shoppe pharmacies. CalleX can also be purchased online at www.drugstore.com, www.FootSmart.com and www.xenna.com.

NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, Longs, Eckerd Pharmacy , Brooks Pharmacy, Duane Reade, Medicine Shoppe pharmacies and Wal-Mart. CVS Pharmacy will have NonyX Gel on its shelves by April 28th. NonyX Gel is also available at HEB and Brookshire grocery stores, and online at www.drugstore.com, www.FootSmart.com and www.xenna.com.

Xenna Corporation is a privately-held, woman-owned company which develops and distributes natural personal care products for skin, hair and nails. To view before and after photos, click on www.xenna.com.

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CONTACT INFORMATION
C. J. Buck
Xenna Corporation
800-368-6003
Email us Here
ATTACHED FILES

CalleX Dry Heel Ointment
Acid-free, diabetic-friendly CalleX Ointment thins and exfoliates thick, flaky skin areas on feet while it moisturizes and rejuvenates dry, cracked heels.

NonyX Nail Gel for Clear, Healthy Looking Nails
NonyX Nail Gel uses natural ethanoic acid to remove yellow, dark or thick keratin debris buildup under toenails.

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