Sleep Country USA Celebrates Store Opening in Bend, Oregon with Contest

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Sleep Country USA, the Northwest’s largest seller of premium mattresses, today announced its newest store has opened in Bend, Oregon. To celebrate, Sleep Country USA invites the Bend community to participate in its recently introduced “Princess and the Pea” event, which gives customers a chance to win a $1,000 Sleep Country USA gift certificate.

Seattle, Wa. – April 17, 2006 – Sleep Country USA, the Northwest’s largest seller of premium mattresses, today announced its newest store has opened in Bend, Oregon. To celebrate, Sleep Country USA invites the Bend community to participate in its recently introduced “Princess and the Pea” event, which gives customers a chance to win a $1,000 Sleep Country USA gift certificate.

Sleep Country USA’s “Princess and the Pea” event is based on the original story by Hans Christian Andersen in which a prince attempts to determine if a late night visitor to his castle is a true princess by placing a pea under the 20 mattresses she sleeps upon. In the morning, the girl confesses she did not sleep well because the bed was uncomfortable and therefore proves that she is a true princess because she is sensitive enough to have felt the presence of the pea.

On April 30, 2006, Sleep Country USA invites the community to visit its newest store, located at 63455 No. Highway 97, to participate in the “Princess and the Pea” contest by guessing which mattress on the showroom floor is lying on top of a “pea.” With the doors opening at 11 a.m., customers will have until 6 p.m. to make their best guess and be entered to win the contest. The one lucky winner will receive a $1,000 Sleep Country USA gift certificate and be crowned Prince or Princess of the land!

In its first year, Sleep Country USA’s “Princess and the Pea” contest has already uncovered two princesses and one prince living in the Pacific Northwest. “This contest was introduced to spread our enthusiasm in becoming a part of a new community,” said Terry Horsley, executive vice president of marketing and merchandising, Sleep Country USA. “Bend has experienced significant growth during the past few years and as its community has grown, so has the need for new home items. Sleep County USA looks forward to serving this new community, providing the best selection of mattresses and top-notch customer care.”

About Sleep Country USA:

Sleep Country USA is the No. 1 mattress seller in the Northwestern United States, with more than 50 retail stores throughout Washington and Oregon. The company was founded in 1991 and features top-quality brand-name mattresses and premium adjustable beds, futons, and wood and metal accent beds. An industry visionary, Sleep Country USA strives to help every customer “choose well to live well.” The company is active in its communities, hosting ongoing events that benefit the areas more than 23,000 foster children. For more information about Sleep Country USA or Sleep Country Foster Kids, please visit http://www.sleepcountry.com.

Media Contacts:

Revolution PR for Sleep Country USA

Jennifer Karkar Ritchie

(206) 932-2454

Rebecca Haas

(503) 236-0377

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Jennifer Karkar Ritchie