Irvington, N.Y. (PRWEB) April 19, 2006
Green Babies makers of the world's largest selection of organic cotton clothing for babies and kids that has attracted a celebrity following that includes Gwyneth Paltrow and Vanessa Williams, today announced the launching of House of Hoss, an organic cotton clothing line just for men. House of Hoss and the companies other clothing collections, Green Babies, O! Angels, and Good Karma Organics, are all made in the USA.
As the world is 'going green' organic cotton is an integral part of a natural lifestyle. Currently, cotton is the second most pesticide-laden crop in the world, and number one in America. Conventionally grown cotton occupies only three percent of the Earth's farmland but uses 25 percent of the world's chemical pesticides and fertilizer. On the other hand, organic cotton is grown without toxic chemicals or persistent pesticides, using natural solutions to manage the health of plants.
"I wanted a tee shirt that I could wear, look good in and feel good about--so I made some." said Hossein Fassa, half of the husband and wife team that created Green Babies more than 12 years ago. "Choosing organic cotton clothing sends a message that there is a demand for responsibly grown cotton products and it can help convince more growers to adopt organic growing methods."
"We believe in using the highest quality materials in our clothing," says Fassa. "We decided long ago it doesn't have to be easy, it just has to be good, and we get a better product here in New York, where our clothes are made. Simply put, people who are well paid and well rested make a better garment. Plus, I love New York!"
The collections will join Green Babies and appear in May in independent better specialty stores and select Whole Foods Markets. A men's tee will retail for about $26.