Shells Seafood Restaurants Re-signs Dunn&Co. as Ad Agency of Record

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Agency president Troy Dunn says 2006 campaigns will include TV, print, outdoor, direct mail, web and promotional initiatives.

Shells Seafood Restaurants has renewed its advertising account with Dunn&Co., agency President Troy Dunn announced today.

Dunn&Co. has served as Shells’ agency of record since early last year, when it won an agency review. At the 2006 Tampa Bay ADDY awards, Dunn&Co. was awarded several Gold Addys for its Shells 20th Anniversary Out-Of-Home campaign.

“Dunn&Co. has played such a large part in the recent re-creation of the Shells brand that it was clear we would want to continue our partnership with them,” said Annamarie Balch, Shell’s director of marketing. “We’re confident they will continue to deliver powerful, relevant work for us that will inspire our customers to visit Shells. Their creative passion and insight won us over and will be a key component of Shells’ continued success.”

Dunn&Co. will provide all creative and media for the company. Advertising in 2006 will include TV, print, outdoor, direct mail, web and promotional initiatives. The company did not disclose its advertising budget.

About Dunn&Co.

Located in a century-old brick cigar factory near Tampa’s historic Ybor City, Dunn&Co. is an award-winning, full-service marketing agency providing advertising, interactive, design, public relations and media services. For more on Dunn&Co. and the brands we champion, visit

About Shells Seafood Restaurants, Inc.

The company manages and operates 25 full-service, neighborhood seafood restaurants in Florida under the name “Shells”. Shells restaurants feature a wide selection of seafood items, including shrimp, oysters, clams, mussels, scallops, lobster, crab and daily fresh fish specials, cooked to order in a variety of ways: steamed, sautéed, grilled, blackened and fried. Shells restaurants also offer a wide selection of signature pasta dishes, appetizers, salads, desserts and full bar service.


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