Offers Unique Interactive Weight Loss and Fitness Journal

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Online service allows users to set intermediate and long-term goals for making permanent positive lifestyle changes – incorporating personalized step-by-step plans designed by leading experts.

Once their goals are set up, it’s just a matter of logging in weekly to update progress with just a few quick clicks of the mouse.

People looking to lose weight safely and effectively now have an innovative program available to them that gives them a clear “roadmap” for success. ( says that never before has there been a system that delivers the levels of feedback and positive reinforcement for incremental improvements that theirs provides. Expert-designed measurement plans are available for weight loss, as well as all aspects of general fitness and health – with more scheduled to be added soon.

The interactive website employs experts who expose users to different approaches to health and fitness improvement – with many articles on various topics of interest, and measurement models, or “templates,” for the site’s proprietary, scored matrix tracking system.

“People choose what matters to them, and then select from an inventory of templates that they adapt to their current levels of health and fitness – setting up unique personal goals,” said Larry Jones, President and Co-founder of the company. “Once their goals are set up, it’s just a matter of logging in weekly to update progress with just a few quick clicks of the mouse.”

Measurements are converted into numeric scores that are displayed on a graph, so users can easily see how they are doing on their goals. “It’s really easy to print out the graphs,” continued Jones. “Then weekly progress shows up clearly, providing excellent feedback and reinforcement of success. And, as 'they' say, nothing succeeds like success.”

The group of content providers for includes Nicole Williams, MD, a bariatric (weight loss) physician in Beverly Hills, CA, Marc Sorenson, EdD, a nationally known author and health and nutrition expert, Tony Caterisano, PhD, a professor of Health and Exercise Science at Furman University, and athletic walking advocate Jeff Salvage of Philadelphia – just to name a few. The company says that other prominent experts are about to be added to the roster, providing a broad array of fitness interest areas, including running, swimming, and cycling., with headquarters in St. George, UT, is a company dedicated to helping people make permanent, positive lifestyle changes with a low-cost, membership website. They integrate proven behavioral technology into their interactive system in order to effectively induce changes in habits in incremental steps – the best known method for making long-lasting health behavior changes.

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Larry Jones
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