MarketingSherpa Publishes New E-commerce Benchmark Guide: 311 Charts of Real-life Internet Retail Marketing Data to Improve Online Sales

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MarketingSherpa published today a new Ecommerce Benchmark Guide featuring 311 charts and tables of practical e-retail data to help Internet retailers convert more online shoppers into buyers. 1,101 e-commerce marketers and 1,120 online shoppers contributed data for this Guide. Copies available at:

MarketingSherpa, a research firm publishing Case Studies and benchmark data for marketers, released today its new Ecommerce Benchmark Guide 2006. The E-Commerce Guide features 311 charts of data on e-retail and online shopping data, including search marketing, online store design, and email marketing conducted by 1,101 ecommerce marketers. Copies are available at:

This new Benchmark Guide weighs in at 289-pages, and features results from four studies conducted in 2006 by MarketingSherpa:

#1. MarketingSherpa's Ecommerce Benchmark Survey: 1,101 real-life marketers shared their own results, tactical and budgeting data for this exclusive study. Data is split out data by major category (large vs. small merchants; high-growth vs. stagnant sites; services vs. product marketers, etc.)

#2. MarketingSherpa's Ecommerce Eyetracking Study: new laboratory test results show how online shoppers look (eyeball), scroll, and click on home pages, category pages, merchandise pages, and internal search result pages. 23 four-color heatmaps are included for examination.

#3. MarketingSherpa's Ecommerce 100 Study: the research team analyzed 100 typical ecommerce sites to determine page design, customer service, and promotional offer trends.

#4. MarketingSherpa & Directions Research Online Shopper Study: 1,120 consumers who buy online responded to Sherpa's survey revealing what makes them trust a site, why they abandon carts, etc. Answers from heaviest shoppers are contrasted with "average" shoppers for more insights.

In addition to the above exclusive content, MarketingSherpa's research team also included the most useful stats and results from 94 additional secondary studies and unpublished data sources.

For a complete table of contents, including a list of all charts, tables and heatmaps, go to:

About MarketingSherpa

Each week 173,000 marketing professionals read MarketingSherpa's latest Case Studies and researched "what works in marketing" reports. The firm also publishes the following Benchmark Guides:

Search Marketing Benchmark Guide

Email Marketing Benchmark Guide

IT Marketing Benchmark guide

For a complete list of available Benchmark data, go to:


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Anne Holland