Warren, RI (PRWEB) April 18, 2006
MarketingSherpa, a research firm publishing Case Studies and benchmark data for marketers, released today its new Ecommerce Benchmark Guide 2006. The E-Commerce Guide features 311 charts of data on e-retail and online shopping data, including search marketing, online store design, and email marketing conducted by 1,101 ecommerce marketers. Copies are available at: http://www.sherpastore.com/e-commerce-benchmark.html
This new Benchmark Guide weighs in at 289-pages, and features results from four studies conducted in 2006 by MarketingSherpa:
#1. MarketingSherpa's Ecommerce Benchmark Survey: 1,101 real-life marketers shared their own results, tactical and budgeting data for this exclusive study. Data is split out data by major category (large vs. small merchants; high-growth vs. stagnant sites; services vs. product marketers, etc.)
#2. MarketingSherpa's Ecommerce Eyetracking Study: new laboratory test results show how online shoppers look (eyeball), scroll, and click on home pages, category pages, merchandise pages, and internal search result pages. 23 four-color heatmaps are included for examination.
#3. MarketingSherpa's Ecommerce 100 Study: the research team analyzed 100 typical ecommerce sites to determine page design, customer service, and promotional offer trends.
#4. MarketingSherpa & Directions Research Online Shopper Study: 1,120 consumers who buy online responded to Sherpa's survey revealing what makes them trust a site, why they abandon carts, etc. Answers from heaviest shoppers are contrasted with "average" shoppers for more insights.
In addition to the above exclusive content, MarketingSherpa's research team also included the most useful stats and results from 94 additional secondary studies and unpublished data sources.
For a complete table of contents, including a list of all charts, tables and heatmaps, go to:
Each week 173,000 marketing professionals read MarketingSherpa's latest Case Studies and researched "what works in marketing" reports. The firm also publishes the following Benchmark Guides:
Search Marketing Benchmark Guide
Email Marketing Benchmark Guide
IT Marketing Benchmark guide
For a complete list of available Benchmark data, go to: