Articulate Appoints Arlyn Asch as Chief Technology Officer

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Former Macromedia Engineering Executive Tapped to Oversee New Product Initiatives

I’ve always related to Articulate’s philosophy of designing powerful yet easy-to-use e-learning authoring tools

Articulate, the market leader in rapid e-learning, announced the appointment of Arlyn Asch as the company’s chief technology officer. Asch will lead research and development efforts for new products planned for release later this year. He will also be responsible for the ongoing enhancement of the company’s existing, award-winning rapid e-learning tools.

Asch has more than a decade of experience in developing ground-breaking e-learning software. Prior to joining Articulate in November 2005, Asch was director of engineering for Macromedia, where he led Captivate product strategy, as well as that product’s development team. He also held senior management and engineering roles at eHelp, leading development of the RoboDemo, RoboHelp, and RoboPresenter products. Asch is named as inventor on five patents related to e-learning technology.

“Arlyn’s talent for innovation and development experience will help us expand our product portfolio with powerful new tools that will perfectly complement our existing e-learning software,” said Adam Schwartz, president of Articulate. “We’re fortunate to have this recognized and influential product development expert on our team. I’m thrilled, the team’s thrilled and, most importantly, our customers will be thrilled as they begin to benefit from Arlyn’s product contributions.”

“I’ve always related to Articulate’s philosophy of designing powerful yet easy-to-use e-learning authoring tools,” said Asch. “Articulate is a highly creative company with an exciting product roadmap that brings fresh ideas to the e-learning industry. I know my new role will give me the opportunity to make a dramatic difference in the e-learning market.”

About Articulate

Founded in 2000 and headquartered in New York City, Articulate is the market leader in rapid e-learning software and e-learning authoring tools. Articulate products are used by organizations worldwide to quickly create rich and interactive e-learning content. The company’s Rapid E-Learning Studio combines two premier products, Articulate Presenter 5.0 and Quizmaker 2.0, to give learning professionals and subject-matter experts an easy-to-use toolset to create e-learning courses, presentations, quizzes, and surveys. Morgan Stanley, FedEx, Dell, Target, 3M, John Deere, and Harvard Business School are among the thousands of corporate, government, and academic organizations currently using Articulate products for rapid e-learning, which has grown approximately 80% over the last 12 months, according to industry analysts.


Mark Schwartz




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