Detroit Pistons’ Three-Point Leader Rip Hamilton Takes On Funeral Director Role

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NBA all-star guard makes acting debut in latest installment of Boost Mobile’s popular “pivotal moments” commercial series.

Detroit Pistons’ guard Richard “Rip” Hamilton, best known for his foot work on the hard wood, will soon show there’s more to the man behind the mask (than we see on the court) when he makes his upcoming acting debut. The 2006 NBA All-Star pokes fun at a potentially mundane past in Boost Mobile’s satirical “Pivotal Moments” commercial series created by Berlin Cameron United. Hamilton makes his debut as a funeral director in the new spot, which begins airing nationwide on April 24, 2006.    

The innovative ad campaign, designed to show instances when the Boost Mobile “chirp” is the tool to take you to the next level in life, has featured rapper/actress Eve, MTV’s “Meet the Barkers” star Travis Barker and the “Terror Squads” Fat Joe. The next chapter of the ‘Pivotal’ progression begins in Hamilton’s hometown of Coatesville, PA, as “Lil’ Rip” fantasizes about what seems to be a normal childhood dream of owning a BIG car – until the “pimped out” sedan he admires is revealed as a hearse.

Viewers soon learn that the man behind the mask might have owned a thriving funeral home business had he not received the life-changing “chirp” from a childhood friend who invited him to a local basketball court. The rest is history as “Rip” and the Pistons’ are once again headed for the NBA finals.

“We laughed throughout filming of this new Pivotal Moments commercial. Rip had fun acting and really got into the funeral home director role,” said Caralene Robinson, director of media strategy, Boost Mobile. “He has such a great sense of humor, which compliments his acting ability. You’d never know this was his first acting role. Rip is a natural and this spot shows the lighthearted side of him that many people haven’t seen before.

“Rip Hamilton epitomizes the Boost brand,” said Ewen Cameron, CEO/Executive Creative Director, Berlin Cameron United. “He continues to take his game to the next level, and is committed to elevating the lives of youth through his foundation. “He was a natural choice as the next face of Pivotal Moments and we couldn’t be happier with his performance and the spot.”

Boost Mobile’s Pivotal Moments campaign was created in response to a nationwide study commissioned by Boost to identify the most common positive ‘pivotal moments’ in the lives of 14-24 year olds based on a phone call that they received. According to the study conducted by MRSI (Marketing Research Services, Inc.), many ‘pivotal moment’ calls have centered on news that would forever change the lives of young people, such as being accepted to a particular college, winning a large prize, moving to another city or securing a job. Those who participated in the study were also asked who they were with when they received their “pivotal” news and who the first person was that they shared the news with.

About Boost Mobile

Based in Irvine, California, Boost Mobile, LLC, a subsidiary of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is among the fastest growing wireless services in the U.S. and now has more than 2.6 million customers - the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive BoostTM Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at http://www.boostmobile.com

Press contact:    

Sheila Eldridge

Miles Ahead Entertainment

(201) 722-1500

(201) 887 -5100 cell phone

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Sheila Eldridge
Miles Ahead Entertainment
201-887-5100
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