Dunn&Co. Continues As Ad Agency of Record for The Melting Pot

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Upcoming 2006 marketing initiatives will include TV, print, direct mail and web efforts.

The Melting Pot Restaurants Inc. has renewed its advertising agreement with Dunn&Co., Troy Dunn, president of Dunn&Co., said today.

Dunn&Co. has served as The Melting Pot’s agency since the spring of 2005, producing a variety of projects that have included radio, outdoor, print, web and promotional initiatives.

At the 2006 Tampa Bay ADDY Awards, Dunn&Co. was awarded Best of Show for its Melting Pot print campaign. The agency also reaped awards for the same campaign at the Florida Regional ADDY Awards.

“We feel that Dunn&Co. has been a great partner for us,” said Kendra Sartor, The Melting Pot’s vice president of brand development. “The significant increases in sales and guest counts at our restaurants nationwide over the last year are strong reflections that we made a good decision when we hired them. We’ve been very impressed with their capabilities and knowledge of our business during the last year, and we are excited about what they will be able to continue to deliver for The Melting Pot as we continue to grow.”

“The Melting Pot is synonymous with the fondue category,” said Dunn. “Educating consumers about fondue and why it’s so cool to eat at The Melting Pot is our creative mission. We’ve been able to get more guests than ever to understand and enjoy the unique experience that is fondue, and we’re very happy to continue as The Melting Pot’s partner in this effort.”

Dunn&Co. will provide all outside creative work for the company. Future work from D&C is scheduled to launch sometime in early summer and will include new TV commercials and continued print and web efforts. The company did not disclose its advertising budget, but said it will increase spending over last year.

About Dunn&Co.

Located in a century-old brick cigar factory near Tampa’s historic Ybor City, Dunn&Co. is an award-winning full-service marketing agency providing advertising, interactive, design, public relations and media services. For more on Dunn&Co. and the brands we champion, visit http://www.dunn-co.com.

About The Melting Pot Restaurants Inc.

With more than 100 restaurants nationwide and over 30 locations currently in development, The Melting Pot Restaurants Inc. is the country's premier fondue restaurant franchise. At The Melting Pot, fondue becomes a memorable four-course dining experience where patrons can dip into something different. Guests enjoy a choice of four flavorful fondue cooking styles and a variety of unique entrees combined with special dipping sauces. The menu also includes creamy cheese fondues, lively salads, fine wines and mouthwatering chocolate fondue desserts. Founded in 1975, The Melting Pot's corporate headquarters are in Tampa, Fla. For more information visit http://www.meltingpot.com.

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Bill Frederick
DUNN&CO.
813-350-7990
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