Cramer’s Integrated Campaign Work for Bayer Wins First Place Award from the Prestigious Biomedical Marketing Association

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Cramer announced that the Company’s work for Bayer Healthcare’s Diagnostic Division has won first-place honors in the highly competitive ‘Integrated Campaign’ category from the Biomedical Marketing Association.

Cramer, a Norwood, Massachusetts-based leader in the development and delivery of integrated marketing solutions, announced that the Company’s work for Bayer Healthcare’s Diagnostic Division has won first-place honors in the highly competitive ‘Integrated Campaign’ category from the Biomedical Marketing Association. A category reserved for the judging of campaigns for companies with revenues in excess of $100 million, Cramer’s integrated solution outdistanced rival submissions on behalf of diagnostic devices from Quest Diagnostics and Sysmex. Cramer also won two second place awards as well in the categories of ‘Interactive Exhibits’ for its work with Philips Medical Systems and ‘Interactive Education’ for training tools developed in support of Bayer Healthcare.

TheBiomedical Marketing Association (BMA), which is in the process of its own rebranding project as it becomes known under its new name, Diagnostic Marketing Association (DxMA, http:http://www.dxma.org/), is the only professional organization in the United States dedicated exclusively to serving the educational and resource needs of marketing professionals in the diagnostics industry.

More Good News

In related news, Cramer also learned recently it has scored one of five national finalists’ spots in this year’s DTC National Advertising Awards competition in the Non Branded Website category. For a website the Company created for Serono’s Fertility Lifelines, at http://www.FertilityLifeLines.com/, Cramer is vying for top honors against such major biotech and pharmaceutical companies as AstraZeneca, Novartis, Wyeth and Sanofi-Aventis.

DTC Perspectives Inc., formerly Rx Insight, Inc. is a publishing, conferences/training, and consulting organization specializing in the consumer marketing of pharmaceuticals. Its business focus is on providing information to industry professionals responsible for doing DTC (direct-to-consumer) work for pharmaceutical companies, agencies or industry suppliers of services. The organization strives to be the leading source of best practices, knowledge, and insight for pharmaceutical marketers who are leading, creating, and implementing direct-to-consumer communications.

About Cramer

Cramer is a leading independent provider of integrated marketing solutions with a 20-year-plus history and reputation for tactical creativity, integrity, agility and accountability. Partnering with clients, the company delivers business results through targeted marketing campaigns in the areas of Brand Development, Product Launches, Sales and Product Training, Internal Communications, Channel Marketing, Customer Acquisition and Retention, and Meetings and Events. Known for its unique in-source model keeping talent and technology all under one roof, Cramer's core service offerings include: Strategic Planning, Events, Graphic Design, Interactive, Learning Solutions, and Video. Cramer's portfolio of clients cross multiple vertical markets and span local, regional, national, and global geographies. The Company is privately-held.

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Jill Petrie
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