Feeding the Demand for Audio Books

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Simply Audiobooks dramatically reduces prices on its most advanced rental and download plans making audio books more accessible to avid readers.

Audio books are in high demand and Simply Audiobooks is making it easier to get them, announcing today it has reduced prices on its highest usage plans for audio book rentals and downloads.

After performing a series of internal surveys over a three-month period, the company dropped its price points on its most advanced audio book rental plans and, as forecast, has seen a dramatic uptake on these specific plans as a result. To get these results, the company reduced its prices by as much as 20 per cent on the plans used by the most prolific audio book consumers.

“We know from sales figures on revenue throughout the industry, library reports and our own company’s success, that demand for audio books in all formats is steadily increasing,” said Sanjay Singhal, VP of Marketing at Simply Audiobooks. “Peoples’ appetite for audio books is growing and we are doing all we can to get them the audio books they want at prices they can afford.”

Audio book download plans have also been reduced, with the Two at a Time plan dropping from $21.95 to $19.95 and the Three at a Time plan dropping from $32.95 to $28.95.

The Audio Publishers Association (APA) estimated the size of the audiobook market at $832 million in 2003. Singhal estimates the market to be at least twice that, based on the company’s own internal data.

With the unbridled success of the Harry Potter audio books, publishers are now simultaneously producing audio formats with new print titles, and it is a standard industry expectation that the audiobook version of a new title will account for 15 to 20 per cent of a book’s overall sale.

Another factor driving demand is, literally, driving. Consumer studies show that the number-one place people listen to audio books is in their cars. Longer daily commutes have inspired avid readers to use audiobooks as a way of reclaiming their diminishing reading time.

The continued proliferation of broadband, reduced cost of listening devices such as MP3 players, and the overall availability of downloadable content have made digital downloads of audiobooks an increasingly important factor in the audio book media mix.

About Simply Audiobooks

Simply Audiobooks is North America's top audio book source, offering the most comprehensive range of online services with unlimited rentals, sales and direct downloads. Launched in 2003, the company was the first to provide an unlimited rental model for audio books on CD, with free direct-to-door delivery and no due dates or late fees. Simply Audiobooks now offers audio books on tape or CD for purchase, as well as direct downloads in open-standard WMA files. The company has offices in Toronto, Buffalo and Las Vegas. For more information visit http://www.simplyaudiobooks.com.

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Alyson Fernandes
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