New Website Taps into the Minds of Clever Parents

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Clever Parents the website for smart, successful parents has officially launched. Clever Parents is different from other parenting media in that it focuses on parents, not just parenting.

Clever Parents (http://www.cleverparents.com) the website for smart, successful parents has officially launched. Clever Parents is different from other parenting media in that it focuses on parents, not just parenting.

Clever Parents taps into an expanding community of smart, successful parents who provide regular columns, ideas and product advice about a variety of lifestyle topics. The site also highlights Clever Parent entrepreneurs and ‘parentrepreneurs’ with feature interviews.

The site is for parents who make the most of every day and every dollar and who do it in a way that is clever. By parents, Clever Parents means moms and dads. No gender has a monopoly on good parenting.

“When you become a parent, your life changes, but it doesn’t end. Your priorities change and the variables increase, so you have to be clever to get it all done. We wanted a site that not only focused on parenting, but on parents and their interests beyond parenting. And by parents, we mean moms and dads. Too often parenting related media is only mom oriented,” said co-founder Kris Jackson.

The site is broken into sections covering topics of interest to parents—and comes from parent columnists and submissions from site visitors. “I think the positive feedback we receive about the site’s content comes from the diversity of our contributors,” said Kris. “For example, we have a dad columnist who is a dedicated foodie and a mom columnist and boutique owner who writes about style. Plus we have two wonderful contributors who have compiled kitchen and ‘Clutter Busting’ checklists for parents to download. We track what’s popular and pay attention to feedback. Our job is to be caretakers for the community.”

In addition to content from parents, another unique feature of Clever Parents is the spotlight on parentrepreneurs. “There are millions of businesses run by parents in America,” said co-founder David Jackson. “We’re seeing a lot of businesses pop-up as second sources of income now that one of the parents is staying home. Some of the businesses are home-based; some are run full-time, others part-time. I think we are tapping into a trend.”

“The interest we receive from ‘parentrepreneurs’ has been overwhelming and we hope that featuring them helps their businesses and that their successes and struggles will inspire other parents. As a parent, you are constantly juggling multiple demands-children, work, family, hobbies; these spotlights personalize how others are getting it done. The spotlights combined the community-generated content from other moms and dads are proving to be very popular. ”

About Clever Parents:

Clever Parents is the website for smart, successful parents. The Clever Parents site is for all parents—Moms and Dads—who are figuring out ways to get the most out of every day and every dollar and who do it in a way that’s healthy, fun, and… clever. Clever Parents enlists a community of Clever Parents for advice, content, products and interviews that inform and inspire. Stylish, instructive, useful, inspirational, and sometimes irreverent, Clever Parents isn’t another parenting site - it is a site for parents.

Media Contact:

David Jackson

Co-Founder

919.608.9502

Clever Parents

514 Daniels Street

Suite 270

Raleigh, NC 27605

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David Jackson
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