Gift Cards Are Piping Hot in Restaurant Industry

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GiveFun.com serves up Applebees, Red Robin & Panera in addition to 100’s of national chain & fine restaurants on their certificate site that allows consumers to purchase a gift of fun & delicious dining experiences.

In a move that is sure to whet the appetite of its growing online consumer base, GiveFun.com announced the new addition of fifteen national chain restaurants including Applebees, Bailey’s Pub & Grille, Baja Fresh, Brueggers Bagels, Chammps Entertainment, Chop House, Fannie May Chocolates, Fox and Hound, Max & Ermes, Mrs. Fields, Old Chicago, Panera Bread, Pizza Hut, Red Robin and Rock Bottom Restaurants.

“We are pleased to add these fantastic national restaurants to our growing list of dining choices on GiveFun.com,” said Tamy Sloboda-Aberson, Co-founder of GiveFun.com. “The unique thing about purchasing a restaurant gift card from GiveFun.com is that we allow the recipient to choose according to their own tastes and preferences from a list of nearly sixty restaurants. As far as we can tell, this is almost double the selection of what most competing sites offer.”

According to the annual Post-Holiday Gift Card Survey commissioned by Deloitte & Touche USA LLP, the number of gift cards received by adults increased over 20% averaging 3.2 cards per adult with a total face value of $142.98 in 2005. Of the consumers surveyed, 33% received at least one card to a restaurant or fast food establishment. In addition, businesses that use gift cards as part of their corporate incentive programs report that dining gift cards represent 68% of their employee selection according to the 2005 Gift Certificate FACTS Report.

“The restaurant industry has really responded to the consumer trend of gift cards,” continued Sloboda-Aberson. “Currently, 75% of our total redemption is for restaurant cards. Additionally, redemption trends would support our theory that gift cards encourage consumers to try new restaurants. We have doubled our restaurant selection in the last twelve months and are getting ready to add more soon as we seek to provide consumers with the widest selection of restaurant cards on the Internet.”

In addition to restaurant cards, GiveFun.com offers a wide selection of experiential gifts in categories such a s travel, theatre, sporting events, hobbies and spa & leisure. GiveFun.com gift certificates can be emailed instantly or on a specified date, or printed for hand delivery and are redeemable online at http://www.givefun.com for over 100’s of participating merchants’ original gift certificates (cards) or services. Additionally, Givefun.com services enables consumers to register for any special occasion including weddings, birthdays, retirements and graduations. GiveFun.com gift certificates are convenient for the giver and meaningful for the recipient.

Headquartered in Miami Florida, with a satellite office in Los Angeles, GiveFun.com is founded on a fresh and more meaningful approach to gift giving. Our guiding principle is to enrich lives and relationships with the simplicity of giving family and friends the rejuvenating gift of fun. GiveFun.com offers gift giving and gift registry services that reflect company values and encourage people to make time - for a good time. For more information, visit http://www.givefun.com.

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Laura Davis
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