Is "Take Our Children to Work Day" Obsolete?

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DowntownWomensClub.com conducted a survey of 1000+ businesswomen to spot trends about networking and technology. The findings uncovered that Gen Y women have more working moms than Boomers, and more women say their mom is most like TV Mom Claire Huxtable.

DowntownWomensClub.com, a career website and social network for professional women on the go, conducted an online survey of 1,000+ businesswomen and found that from Boomers to Gen Ys most women had working mothers.

As the DowntownWomensClub.com survey found, 80% of today’s young (Gen Y) career women were raised by working mothers (please see accompanying visual of chart outlining generational breaking of women with working moms). This indicates that there may no longer be the need for a special day to demonstrate the career achievements and capabilities of women. Rather, our daughters and sons are inspired by working women every day.

Not surprisingly, the working mom role-model had an impact on pop culture. When asked which TV character most resembled their own mother, 40% selected a TV working mom. Claire Huxtable (25%), the successful lawyer and mom from “The Cosby Show,” was the most commonly referenced working mother character, followed by Murphy Brown (9%) and Rosanne (6%).

Which TV Character most resembles your mother?

1.    Claire Huxtable (Cosby Show) 25%

2.    Carol Brady (The Brady Bunch) 18%

3.    June Cleaver (Leave it to Beaver)15%

4.    Murphy Brown (Murphy Brown)9%

5.    Rosanne (Roseanne)6%

6.    Bree Van De Kamp (Desperate Housewives)    3%

7.    The women of Absolutely Fabulous 2%

*Excerpted from DowntownWomensClub.com's 2006 Online Networking Survey: "High Tech or Not High Tech, That is Our Question."

Survey Methodology

In January 2006, downtownwomenclub.com, a women's network and career website, conducted on online survey powered by Zoomerang of 1000+ business women across three generations to spot trends about what they think about technology and online networking. The survey respondents included approximately 1/3 baby boomers, 1/3 Gen Xers, and 1/3 Gen Ys (between 23 and 28 years old, college-educated, and in the workforce).

About DowntownWomensClub.com

DowntownWomensClub.com -- link to DowntownWomensClub.com website is a leader in “Networking to Go” - 24/7 business and social networking that is convenient, pressure free and adaptable to today’s varying work styles. It was founded in 1998 by Diane K. Danielson, whose credits include author, lawyer, entrepreneur, and software developer. Its innovative "Clicks and Mix" model offers thousands of women an online and offline community using new and emerging technologies such as DWC Faces (a proprietary, Internet-searchable “Facebook” for career women). Member-launched, custom tailored local chapters currently include Boston, Washington DC, LA, NYC, Pittsburgh, San Diego, and Worcester, MA, with new locations in the pipeline. For a yearly membership fee of $49.99, members access “networking to go,” professional development, promotional opportunities, social events, discounts and more, anytime, anywhere and anyway they choose.

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Suzanne Mannion