Print-to-Web Marketing System for Creating Personalized URLs Launched

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Prospect Smarter, a leader in one-to-one variable data printing solutions for direct mail marketers, has launched prospectLinks™, a turnkey system for generating personalized URLs and pages for use in direct mail communications.

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prospectLINKS™, a print-to-web marketing system, has been launched by Prospect Smarter, variable data printing specialist. prospectLINKS™ enables businesses to upgrade their current direct mail marketing campaigns by including a personalized URL and landing page for every recipient on their mailing list.

With prospectLINKS™, businesses can more accurately measure the effectiveness of their direct mail by getting real-time, prospect-specific, response information. Each prospect is assigned a unique personalized URL, consisting of the business’ domain name and the prospect’s first and last name, which is printed on his or her direct mail piece. For example, if Quota Inc. sends out a direct mail marketing piece to Teresa Waterman, the URL would be The first time the Teresa visits her personalized URL Quota Inc will automatically be sent an email notification, even if Teresa does not complete an online form.

The prospectLINKS™ system:

  •     has no complex software to configure
  •     has no expensive hardware to buy
  •     creates short, intuitive, and personalized URLs to improve response rates
  •     sends instant response alerts via email when personalized URLs are visited

prospectLINKS™ is designed to help businesses drive and track website traffic via direct mail. To learn more about using personalized URLs to get instant results from a direct mail marketing campaign, visit or call 1-800-709-1755.

About Prospect Smarter

Prospect Smarter is a Florida-based marketing company that specializes in creating and supporting, targeted direct mail marketing campaigns that leverage the power of variable data printing (VDP).


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Steve Tingiris
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