Cold Calling Disappearing from Sales Tactics

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Cold calling, hated by salespeople and prospects alike, is quickly disappearing from the sales profession. That's the word from author Frank Rumbauskas, owner of

Cold calling is going away. That's the word from Frank Rumbauskas, a prominent author and sales trainer on the subject.

"Cold calling was always a rite of passage in sales. Now that's all changed, and this generation of sales professionals isn't buying it. They can see why cold calling doesn't work and they don't want to fall into that trap," says Rumbauskas.

He goes on to explain that people are so sick and tired of receiving cold calls that they respond with anger and frustration, and new salespeople don't want to deal with that. Also, today's sales rookies are very Internet-savvy and marketing-savvy and know that cold calling is the least effective of their options.

"New entrants to sales try cold calling, but when they see how infuriated their prospects become, they either drop it or change careers." Rumbauskas goes on to say, "Now with the evolution of online business networking sites that have tens of millions of members, salespeople have a simple way to make tons of great connections, which makes cold calling even less useful. The Internet has really changed the way this new generation of salespeople approach their jobs."

Rumbauskas explains that the bottom line is that cold calling is dead in today's world, and is a relic of a previous generation. Today's top producers are using self-marketing to get ahead quickly.

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Frank Rumbauskas is the author of Cold Calling Is A Waste Of Time and Never Cold Call Again. He has taught over ten thousand salespeople and organizations how to sell more without cold calling.

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Frank Rumbauskas
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