Atlanta, GA (PRWEB) April 20, 2006
BrightWave Marketing, Inc. a leading Email Marketing and Customer Relationship Services firm, has been chosen by national flooring retailer, Floor & Décor Outlets of America, to manage its online marketing programs. As part of a successful collaborative partnership between Floor & Décor’s advertising agency of record, Hauser Group, BrightWave Marketing will create and manage several online acquisition and retention programs, including Email Marketing, Search Engine keyword buys as well as other customer database management and development programs.
BrightWave Marketing will team with Hauser Group creative to deliver compelling and attractive email messages for exclusive store specials, promotions and news to Floor & Décor customers and prospects. BrightWave Marketing will also create targeted search engine programs to attract new customers based on specific keyword searches. Additionally, the company will manage Floor & Décor’s email database, advise on online strategy and work to expand their digital brand and customer reach in the online space.
“Floor & Décor is a national leader in the retail flooring industry and has an enthusiastic and loyal customer base which provides the foundation for very effective online marketing programs,” said Simms Jenkins, Principal of BrightWave Marketing. “We are thrilled to partner with The Hauser Group to expand Floor & Décor’s brand in the interactive marketplace with very focused and measurable efforts, like Email Marketing and Paid Search, which are our specialties.”
About BrightWave Marketing
BrightWave Marketing is a specialized marketing firm focused on creating and managing exceptional strategic and tactical online acquisition and retention programs that drive revenue and build relationships. BrightWave Marketing offers targeted and measurable solutions leveraging the flexibility and economy of Email Marketing, search engine keyword buys and other online customer relationship tools.
The company’s primary areas of service are Email Marketing, Creative Services, eMarketing Strategy & Planning, Legislation & Customer Privacy Expertise, Data Services & List Hygiene/Management and Search Engine Keyword Buy Management. Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including ACS, BellSouth, CoreNet Global, Floor & Décor, GMAC Insurance as well as leading advertising and marketing firms. For more information, please visit http://www.BrightWaveMarketing.com
About Hauser Group
Hauser Group is a full-service, integrated advertising and marketing firm with offices in Atlanta and Savannah. The 20-year-old agency is built around a pool of senior talent that provides clients with strategic counsel and execution in critical areas of media planning and buying, creative services, account planning and campaign execution, and public relations. Hauser clients and brands include Savannah Electric, a Southern Company®, Channel 46 CBS®, Wild American® Shrimp and Coastal Bank® among others.
About Floor & Decor
Launched in 2002, Floor & Décor Outlets of America introduced a revolutionary concept to the industry by providing customers with affordable inspiration via the largest selection of hard flooring products at deeply discounted prices. Customers can select, buy and take home flooring on the same day, all in a friendly, knowledgeable and welcoming environment. Headquartered in Kennesaw, Georgia, Floor & Décor Outlets of America operates three locations in Atlanta, in addition to locations in Dallas, Houston, Phoenix, Jacksonville, Pompano and Tampa, Florida. http://www.flooranddecoroutlets.com/
Public Relations Director
SOURCE BrightWave Marketing
Web Site: http://www.BrightWaveMarketing.com