Interactive Edge and Management Science Associates Ink Reseller Agreement

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XP3® Adds Enhanced Data Analysis and One-of-a-Kind Presentation Capability to MSA’s Analyses of Dynamic Processes and Rich Data/Technology Services -- Interactive Edge LLC, a leading provider of data analysis and visualization solutions, and Management Science Associates, Inc. (MSA), innovators in the collection, processing, analysis and delivery of time and mission critical information, today announced the two companies have finalized a reseller agreement. As a result of this agreement, MSA customers will be able to purchase Interactive Edge’s flagship product, XP3® Suite, directly from MSA as part of their enterprise information management solution.

Interactive Edge LLC, a leading provider of data analysis and visualization solutions, and Management Science Associates, Inc. (MSA), innovators in the collection, processing, analysis and delivery of time and mission critical information, today announced the two companies have finalized a reseller agreement. As a result of this agreement, MSA customers will be able to purchase Interactive Edge’s flagship product, XP3® Suite, directly from MSA as part of their enterprise information management solution.

“We are pleased to have this opportunity to add value to MSA’s well-known information management solutions,” said Zel Bianco, president and CEO of Interactive Edge. “The combination of MSA’s information management and Interactive Edge’s user-friendly information analysis and visualization features takes business intelligence to the next level, and forms an offering that customers will be hard pressed to find elsewhere.”

The XP3 technology suite will enable MSA clients to rapidly discover additional data insights and convert them into format-rich, automated presentation-ready reports. Reports can include robust business intelligence functionality with pervasive access to remote or local data.

“XP3 Suite is a great fit with our offerings and our objectives,” said George Ryan, Division President of Management Science Associates, Inc. “Putting data to work forms a cornerstone of our solutions, yet it takes more than information collection, aggregation and analysis to enable customers to fully utilize their data for successful business growth. XP3 Suite provides our customers with the extra edge they need to compete and win in today’s complex market environment.”

Turning Data into Revenue

Management Science Associates’ powerful enterprise information solutions have made huge amounts of valuable data available for strategic business units to access, mine and analyze to drive profitability throughout their organizations. XP3 Suite works with MSA solutions to make these vast amounts of data readily available for daily use by distributed sales and management teams in familiar Microsoft® Office applications.

How XP3 Works

XP3’s powerful data analysis engine and flexible end-user tools summarize and visualize the right data for the right audience. Integrated with Microsoft Office, XP3 tools easily create visually stunning, data-driven presentations directly in Microsoft® PowerPoint®. The results include concise and actionable presentations, complete with intelligent summaries, charts and graphs that can be understood by business users of all kinds. The Gartner Group refers to this as XP3’s Point of Impact, because this is where and how a corporation’s investment in data and technology converts to revenue.

Thousands of sales and marketing professionals, from the world’s most successful manufacturers, currently use XP3 to automatically develop and populate data-driven sales and management presentations from data sets as large as hundreds of gigabytes, with hundreds of thousands of members in certain dimensions. In addition to freeing up valuable resources across the enterprise, XP3’s PowerPoint presentations provide field users and management with intelligent findings about the data in the warehouse, as well as the ability to customize the presentation and sales message on the fly.

About Interactive Edge

Interactive Edge develops and markets data solutions designed to put the right information, in the right hands, at the right time. The company’s flagship solution, the award-winning XP3 Suite, combines a powerful data analysis engine with flexible end-user tools to summarize and visualize useful, compelling data on demand; and has proven itself highly effective as a point-of-impact solution for distributed sales and management teams. Interactive Edge is a Microsoft Certified Partner and has achieved SAP certification for NetWeaver® integration. The Company is the recipient of Consumer Goods Technology Magazine’s annual awards, including “Best in Class for Sales Force Automation & Analytics” and “#1 in Customer Experience,” for two consecutive years. Headquartered in New York, NY, customers include Cadbury Schweppes Americas Beverage, ConAgra Foods, OSRAM Sylvania, and many Fortune 500 manufacturers and merchandisers. Further information about the company and XP3 Suite is available at http://www.interactiveedge.com.

About Management Science Associates, Inc.

MSA is an information management company that for four decades has provided market leaders a competitive edge through advanced analytics/business intelligence, data management and IT services as well as enterprise strategy consulting. Its solutions have transformed business practices enabling clients to effectively manage future business outcomes. As the world's largest independent processor of diverse marketing data sources, MSA’s expertise in data integration and analytical modeling/forecasting resulted in its founder being awarded the ARF’s Michael Naples Research Industry Leadership Award. MSA provides solutions in marketing ROI measurement, customer segmentation/targeting, pricing/promotion, media planning/scheduling, marketing plan optimization and business forecasting. The company’s Enterprise Strategy group combines MSA’s capabilities to produce powerful suites of interconnected solutions across client corporations. With over 800 employees, MSA provides solutions to more than 300 clients including some of the largest U.S. and foreign corporations and institutions. Headquartered in Pittsburgh, MSA also has offices in New York; Chicago; Atlanta; High Point, NC; Cardiff, UK; Kuala Lumpur, Malaysia and Shanghai, China. More information about Management Science Associates can be found at http://www.msa.com.

EDITORS’ NOTE: Copies of this news release, as well as the company’s press kit, are available at http://www.interactiveedge.com, by faxing your request to 508-359-2277, or by calling 508-359-9800.

(c) 2006 Interactive Edge LLC. All rights reserved. Interactive Edge, XP3 and XP3 Suite are trademarks of Interactive Edge LLC. All other trademarks are the property of their respective owners.

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