Applix TM1 Enables Operational Performance Management

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Claudia Imhoff recently spoke with Applix’s Dave Menninger in an exclusive interview.

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Many organizations start performance management initiatives in the finance department, tracking performance against financial KPIs. Now, C-level executives are expanding performance management into operational applications, enabling them to monitor and measure against a variety of metrics for greater agility and more informed decision-making.

Dave Menninger, Vice President of Worldwide Product Management and Marketing for Applix, Inc. [Nasdaq: APLX], discusses the benefits and challenges of operational business performance management and explains why the models and requirements are more complex than models for financial Business Performance Management (BPM).

“Performance management applications give organizations a way to monitor and manage the progress of business,” said Menninger “Many organizations start performance management initiatives in the finance department, tracking performance against financial KPIs. Now, C-level executives are expanding performance management into operational applications, enabling them to monitor and measure against a variety of metrics for greater agility and more informed decision-making.”

“Performance management applications give companies better insight into the overall operations of the business,” said Claudia Imhoff, President of Intelligent Solutions. “By using Applix’s performance management offerings, you can monitor key metrics more efficiently to increase effectiveness and ultimately profits.”

To listen to the interview, please go to http://www.B-EYE-Network.com/spotlights.

“The B-EYE-Network Solution Spotlights are an intuitive dialogue with innovative solution providers that give us a cutting-edge introduction to the new products and services we know are of interest to you,” said Ron Powell, Publisher and Editorial Director for the B-EYE-Network. “The network publishes five newsletters serving 112,642 readers across a wide variety of industries, making us the largest newsletter-based information source for business intelligence, performance management, data warehousing and data quality.”

About Applix

Applix is a global provider of business performance management and business intelligence applications based on Applix's TM1. TM1 applications enable continuous strategic planning, management and monitoring of performance across the financial and operational functions within the enterprise. Applix is a founder of the BPM Standards Group, and has been recognized by numerous industry analyst groups for its technical leadership and vision in the marketplace.

More than 2,200 customers worldwide use TM1 for tight integration with Excel, real-time response, adaptability, and low total cost of ownership. Delivered by Applix and by a global network of partners, TM1-based applications help customers manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit http://www.applix.com.

About Business Intelligence Network

The network’s flagship site B-EYE-NETWORK.com leads the industry with up-to-the-minute news, articles, executive interviews, Podcasts, expert-hosted channels and blogs. Experts include Claudia Imhoff, Bill Inmon, Craig Schiff, Colin White, David Loshin, and others. BeyeBLOGS.com is a BI-specific community blogging site which provides an open forum about industry issues and challenges. BeyeSEARCH.com offers the first and only editor-driven directory and search engine specially built to serve this industry. BeyeRESEARCH.com provides research and case studies from leading authors and experts in BI.

This press release is based upon information provided by the Company. The Business Intelligence Network does not independently verify statements made and has no obligation to update these statements after the date of release.

Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words “believes,” “anticipates,” “plans,” “expects,” and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

Applix and TM1 are registered trademarks of Applix, Inc.

Contact:

Business Intelligence Network

Katie Rostermundt

262-780-0202

Contact:

Applix

Charlotte Locke

508-475-2441

http://www.applix.com

Davies Murphy Group

Kelley Lynn Kassa

781-418-2406

http://www.daviesmurphy.com

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