New Confirmit Rapid Results to Power Executives' Decisions Across the Enterprise

FIRM, the world's leading provider of software for Market Research (MR) and Enterprise Insight Management (EIM), today announced the launch of Confirmit Rapid Results, a new complimentary online analysis and collaborative insight application for Confirmit users. Together with the release of Confirmit 10.5, Confirmit Rapid Results enables business executives and other stakeholders to quickly and intuitively access top-line results, conduct analysis, and act on business critical insight.

New York, NY (PRWEB) April 21, 2006 -- FIRM (OSE:FIRM), the world's leading provider of software for Market Research (MR) and Enterprise Insight Management (EIM), today announced the launch of Confirmit Rapid Results, a new complimentary online analysis and collaborative insight application for Confirmit users. Together with the release of Confirmit 10.5, Confirmit Rapid Results enables business executives and other stakeholders to quickly and intuitively access top-line results, conduct analysis, and act on business critical insight.

"Great insight drives great business decisions across initiatives and departments, such as product development, customer service, human resources and marketing," said Kjell Øksendal, FIRM’s Vice President of Marketing. "The challenge many companies face is the diluted value of insight. Diluted because the insight is out of date, or diluted because it is not easily accessible in a unified and centralized manner. Often insight is diluted because decision makers don’t have the capability to drill-down beyond the top-line results."

"Confirmit Rapid Results is real-time, dynamic and accessible anywhere in the world to power business executives' decisions across the enterprise."

The new and revolutionary analysis and insight application has been developed with involvement from multiple client stakeholders. One of these, a leading global Internet brand, is in the process of rolling-out Confirmit Rapid Results across its enterprise to ensure the highest possible business value and impact. Confirmit Rapid Results is a valued component of the Confirmit enterprise platform powering activities such as surveying, customer & employee engagement, and report creation and insight delivery.

In a recent report, Esteban Kolsky, Research Director at Gartner explained:

"By unifying survey activities, organizations can realize the cost efficiencies associated with leveraging one vendor across multiple departments and ensure that the task of conducting surveys (preparation and distribution of questions, collection and analysis of data) remains the same across the different functions. … As more organizations began to demand greater value and efficiency from survey initiatives, software providers addressed customers' requests by focusing more on creating frameworks that use feedback mechanisms as a strategic tool, as opposed to a single-function tool." *

Product vision
Confirmit Rapid Results, together with Confirmit Reportal, is the ultimate analysis and insight delivery platform available for Market Research and Enterprise Insight Management:

1. Confirmit Rapid Results enables users such as marketers and researchers to conduct real-time analysis online in a quick and intuitive interface for tabulation and charting. It provides business users with a means to identify target segments and quickly visualize data in a variety of views so that they can get right to the heart of their analysis.

2. Confirmit Reportal enables users to share their findings and insight with an unlimited number of people through secure report portals. Confirmit users can provide executives and other relevant stakeholders with dynamic and interactive access to reports including tables and charts created in Confirmit Rapid Results.

Confirmit Rapid Results is a complimentary feature integrated with the online Confirmit Authoring platform. Confirmit, the world's leading survey, panel and reporting software platform can be licensed as an ASP service or as a server install. Confirmit Rapid Results is scheduled for release in May 2006.

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For further information, please contact:
Kjell Øksendal, FIRM's VP of Marketing at +1 646 229 5655 or +47 91845414
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About FIRM
Future Information Research Management (FIRM) is the world's leading provider of software for Market Research (MR) and Enterprise Insight Management (EIM). The company's state of the art web-based survey software, Confirmit, is used for a wide array of market research surveys as well as customer satisfaction surveys and employee satisfaction surveys. Results from these studies are instantly made available for key decision makers through Confirmit's integral report platform, Reportal.

Confirmit is used by some of the largest market research agencies in the world, in addition to Global 1000 companies. Customers include Accenture, AC Nielsen, British Airways, Crown Castle, Dow Jones, Egg, Greenfield Online, Hewlett-Packard, Microsoft, Mori, The NPD Group, Progressive Insurance and Symantec.

FIRM is headquartered in Oslo and has offices in London, New York and San Francisco. In addition, Confirmit is distributed through partner resellers in Amsterdam, Sydney and Tokyo.

For further information regarding FIRM and Confirmit, please see www.confirmit.com.