NACR Hits the Road to Deliver Value

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NACR (North American Communications Resource, Inc.) will be taking a daylong informational event, “Hot Topics, Cool Applications,” on the road and delivering it free to NACR customers, prospects, and other interested IT and communications professionals across the United States.

NACR ( is a privately held Value Added Solutions Provider (VASP) that provides comprehensive communications systems and support, including Voice over IP (VoIP), Session Initiation Protocol (SIP), and converged network integration, consultative services, ongoing maintenance, and repairs. The company is the largest Avaya BusinessPartner and a five-time BusinessPartner of the Year.

“This multi-city road show gives us the opportunity to meet face-to-face with customers and prospects, to introduce them firsthand to the latest technologies and explore the added value that NACR can bring to their communications solutions,” said Scott Sund, National Marketing Director for NACR. The event will be held in 33 cities across the country in May-June and September-October and is expected to host more than a thousand attendees.

“NACR is built on having strong, consultative relationships with our customers,” said Michael Fitzgibbons, National Vice President of NACR. “While many companies no longer invest in taking seminars on the road, at NACR we believe these events are vital to connecting with people and providing them with tools and technical knowledge that they can take back and use to grow their business.”

NACR’s “Hot Topics, Cools Applications” will offer a choice of breakout sessions as well as general sessions, live product demonstrations, and a vendor showcase, featuring co-sponsor Avaya and more than 15 strategic national and local partners. Overall, the event will focus on answering five key questions for attendees:

  • What are the hot technologies and cool applications that I need to know about right now?
  • What real-world benefits does the latest solution offer to my business?
  • What are the return on investment and evolution paths, to help me cost-justify the solution to my management team?
  • Who are NACR’s partners in the solution and what benefits does that relationship provide?
  • Why should I choose NACR to bring this whole solution together for my business and me?

During the daylong event, NACR will provide attendees with a free continental breakfast, lunch, and refreshments. At the end of the day, there will also be a drawing to win prizes provided by NACR’s strategic partners.

Anyone who is interested in attending can visit the NACR Web site ( for cities and dates, up-to-the-minute details, and information on how to register for the event.

About NACR

Headquartered in Eagan, MN, NACR was launched in 1993 with only five employees. Today, the company has more than 370 employees and 55 locations across the country dedicated to designing, implementing, and servicing the Avaya product line. For more information, call 1-888-321-NACR (6227) or visit the NACR Web site at


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Cathy Burns
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