For Earth Day, Beantrees Organic Coffee Company Launches BioGems Blends to Benefit Natural Resources Defense Council (NRDC)

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Organic Coffee Company gains exclusive right to market Organic, Fair Trade coffee blend in support of NRDC.

We are doing all we can to make BioGems Blends a great source of reocurring funds for NRDC.

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Beantrees organic coffee continues to distinguish itself as an organic brand leader. The first company to be given the right to use the Natural Resources Defense Council’s (NRDC) name and logo on a retail product, Beantrees announced the sale of its new BioGems Blends coffee to the public today in honor of Earth Day. This premium blend of certified organic and Fair Trade certified beans was created specifically for NRDC, the nation's most effective environmental action organization. For every bag of BioGems Blends it sells, Beantrees will donate $1.00 to NRDC.

“We are very proud to show our support of NRDC with this new blend of organic coffee. NRDC is an amazing organization that works daily to protect the health of our planet,” said Barrie Gromala, co-founder of Beantrees. “We are doing all we can to make BioGems Blends a great source of reocurring funds for NRDC.”

Featured in the May 2006 “green” edition of Vanity Fair magazine, NRDC is recognized as one of the nation’s foremost environmental action organizations. With the support of its 1.2 million members and online activists, the NRDC’s team of top lawyers and scientists work to protect the planet's wildlife and wild places and to ensure a safe and healthy environment for all living things. Beantrees BioGems Blends is NRDC’s first venture into promoting sustainable products through use of their non-profit agency’s name. Coffee drinkers can rest assured that funds raised from sales of BioGems Blends will be put to good use: Worth Magazine has named NRDC one of America's 100 best charities, and the Wise Giving Alliance of the Better Business Bureau reports that NRDC meets its highest standards for accountability and use of donor funds.

“We are proud to work with Beantrees, a company of integrity with a serious commitment to organic coffee,” said Jenny Chapin, Director of Special Programs for NRDC. “And, BioGems Blends coffee is truly delicious; we brew it every day in our New York and San Francisco offices. It provides an easy, enjoyable way for people to support NRDC.”

Beantrees is one of the nation’s most exciting and innovative organic companies. Selling exclusively organic coffee, Beantrees coffee was identified in the November 2005 Chicago Tribune as one of Art Smith’s, Oprah's Chef’s, “ Top 12 things” he can't live without. Renowned for his culinary expertise as guest judge on Iron Chef America, and executive chef for one of America’s most powerful business women, Art Smith’s “stamp of approval” validates Beantrees’ position as a leader in the “luxury” niche of gourmet coffee.

Beantrees does not operate retail locations; rather, the company focuses its entire operation solely on procuring the finest organic beans and hand-roasting each batch to exact standards to ensure the consistency of each coffee variety’s unique flavor profile. Beantrees dedication to coffee consistency and quality over corporate expansion and merchandising has earned them a distinct edge in the “luxury” market, and differentiates them from café-operating industry leaders like Starbucks and Peets.

About Beantrees, Inc:

In 1993, Beantrees first introduced premium organic coffee into the mainstream via its upscale espresso bars located inside large corporate campuses. Today, Beantrees sells its artisan-roasted organic beans to wholesale customers through US Foodservice, throughout all 121 of Raley’s, BelAir and NobHill Foods stores in Northern California and Nevada, and for home delivery via Beantrees’ website Beantrees coffees are served at many progressive corporate, entertainment and media leaders including Yahoo!, Post Ranch Inn and NRDC.

Co-founded in 1993 by Joyce Lemley and J. Barrie Gromala Beantrees has been a market leader in the organic coffee industry. Starting with espresso bars inside the campuses of Hewlett Packard and Intel in 1994 Beantrees quickly grew to many locations during the dot-com explosion. In 1998 Beantrees licensed their espresso bar operations and transitioned to a wholesale coffee company servicing the most discriminating coffee customers. Today Beantrees is a recognized organic coffee brand leader nationally, and growing internationally.

More information about Beantrees Fine Organic Coffees is available at:



Joyce Lemley, VP,

Beantrees Organic Coffee

The Luxury Coffee Brand



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