At Storehouse, The Current Rage is All About the Color Coral

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Beneath the surface of the ocean, there’s a fascinating world of brightly colored fishes and great architectural coral reefs. Now, the color of coral has landed. It is showing up everywhere in home furnishings.

In nature, as found objects, and in color, the beauty of the color coral has come into its own

The color coral has swept through interior design like an ocean wave, according to the experts from Storehouse Furniture, Inc.

Coral can carry a room as the primary design element in wall colors or upholstery. Or it can be used as an accent in artwork or accessories, adding a touch of the exotic.

“In nature, as found objects, and in color, the beauty of the color coral has come into its own,” says Dixon Bartlett, senior vice president of merchandising and marketing for Storehouse Furniture Inc. “It transcends style categories, from contemporary to traditional settings.”

“Coral is bright without being intrusive,” adds Bartlett. “We associate it with the sea and nature. It’s lively and warm and flattering to every skin tone.”

It’s also an evolution of the reds and oranges that have been so popular in fashion. While orange in all its citrus shades was brilliantly bold and red is the color of celebration and aggression, coral is calmer and more approachable. It blends beautifully with currently fashionable colors, such as chocolate, pistachio and burnt yellow.

“One reason coral is so pleasing is that it’s a nice bridge between orange and red,” Bartlett says. “It’s a softer alternative for people who appreciate the energy of vivid colors.”

Faux coral, mounted as sculpture or showcased in shadow boxes, brings the beauty of the ocean to decorative accessory designs. Images of coral in a trio of framed Coral Prints, also suggest the sea’s bounty.

The Coco Accent Table (17”W x 28”H), crafted of wood in a true coral finish, borrows coral’s natural form for its sculptured legs. A hexagonally shaped top adds an Asian influence to this treasure from Vietnam.

Coral provides a focal point in the stunning Zoe Three-Cushion Sofa (91”W x 35”D x 36”H), whose contemporary lines are softened by a washed linen-cotton slip cover. Coral slipcovers also grace the Zoe Two-Cushion Sofa (79”W x 35”D x 36”H), the Zoe Chair (35”W x 35”D x 36”H) and Zoe Ottoman (27”W x 21”D x 18”H).

If you’re not ready to commit to a whole room, coral hues in accent pillows, vases, boxes, picture frames or rugs complement a wide range of styles and color palettes.

“Coral is a study in contrasts – delicately engineered yet sculptural in shape,” Bartlett says. “It holds a natural allure that appeals to our love of all things bright and beautiful.”

Storehouse Inc. offers a sophisticated and eclectic blend of unique furnishings that offer all the elements of home décor. The specialty home furnishings retailer is known for its distinctive collection of upholstery, dining, bedroom and home office furniture with style ranging from contemporary to classic. Winner of the American Furniture Award for Retailer of the Year for 2003 from Home Magazine and recipient of the ARTS Award as the most outstanding National Furniture Store, Storehouse is well positioned to respond quickly to their customers’ needs with multiple special order options and an extensive in-stock program of 750 upholstery fabrics, of which 500 are available at one price.

As a full line home furnishings retailer, products include a wide range of furniture home accents, accessories, wall décor, lighting and rugs for the living room, den, dining room, bedroom and home office. Through its home furnishings catalog, transactional web site and more than 60 stores located in upscale village centers throughout the Southeast, the Mid Atlantic and Texas, Storehouse is available nationwide. A subsidiary of The Rowe Companies, Storehouse is based in Atlanta with distribution centers in Atlanta, Houston and Laurel, Md.


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Joseph Bowers
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