Mobile Streams Acquires Cyoshi Mobile to Expand European Mobile Video Content and Distribution

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Mobile Streams announces the acquisition of Cyoshi Mobile; strengthens its ability to distribute mobile media.

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We are delighted to join Mobile Streams’ fast-growing portfolio and to have found like-minded entrepreneurs in the wireless industry. We look forward to creating more lively content to entertain mobile users throughout Europe.

Mobile Streams Plc, (“Mobile Streams” or “the Company”), the global mobile media specialist, announces the acquisition of Cyoshi Mobile GmbH (“Cyoshi”) for a total consideration of €3m (or approximately 3.7m USD) to be paid €2m in cash and €1m in Mobile Streams shares. Based in Germany, Cyoshi is a leading independent producer and distributor of mobile media - especially video content - across Europe. The acquisition will strengthen Mobile Streams’ footprint across mainland Europe and provide them with direct access to exclusive mobile content.

Cyoshi Mobile, which was formed as a subsidiary of the television and film production company Cyoshi Crucial GmbH, develops, licenses, produces, aggregates and distributes branded content and applications for wireless devices and is a leader in the field of made-for-mobile content production. The company offers premium content and solutions that specifically address the requirements of the emerging mobile video and mobile TV market.

Cyoshi has pioneered the introduction of short-form animated cartoon content that has proven to be highly popular on mobile phones, and successfully took the cult internet series “Happy Tree Friends” onto mobile. Its portfolio of exclusive content includes other cartoon shows such as “Suicidal Squirrels” and “Joe Cartoon.”

Furthermore, Cyoshi Mobile has exclusive rights for mainland European distribution of the Australia based mobile community FunkySexyCool (“FSC”). Labeled “the largest party on your mobile,”FSC is a unique viral community concept which combines elements such as live chat, messaging, photo and video profiles with a unique voting system. Cyoshi Mobile also has licensed rights to the Holy Bible scriptures for mobile content in 22 languages. The application allows mobile phone users the choice between linear reading and targeted sections from both the Old and the New Testament.

Cyoshi Mobile has a strong distribution network throughout Europe, including existing direct relationships with Vodafone, T-Mobile, Hutchison 3G, and numerous other operators to supply content throughout Eastern and Western Europe.

This acquisition reaffirms Mobile Streams’ stated goals during its recent listing in London to enhance its portfolio of exclusive content and develop its international presence in selected markets.

The three founding members of Cyoshi Mobile GmbH – Christoph Reisner, Arnd Aschentrup and Steffen Heisterberg – will continue to run the business within Mobile Streams. Christoph will become EVP Mobile Streams Europe, whilst Arnd and Steffen will remain in senior roles responsible for finance and content. Cyoshi Mobile will be renamed Mobile Streams Europe and will be responsible for all Mobile Streams’ business in mainland Europe, Africa and the Middle East.

Cyoshi will immediately commence powering their business using Mobile Streams’ Vuesia platform.

Simon Buckingham, Mobile Streams CEO said: “This complementary acquisition accelerates our strategy in several important ways - it extends our operator distribution footprint from the UK across both continental and Eastern Europe while also accelerating our content strategy by adding compelling licensed content.”

Buckingham added, “Cyoshi’s content and TV production background will also strengthen Mobile Streams’ leadership in the fast growing mobile video sector of the mobile media market. Most importantly, the Cyoshi employees share our excitement for the sector and I look forward to working with them all as we grow our businesses together.”

Christoph Reisner, Cyoshi, said: “We are delighted to join Mobile Streams’ fast-growing portfolio and to have found like-minded entrepreneurs in the wireless industry. We look forward to creating more lively content to entertain mobile users throughout Europe.”

DVDs of content are available on request.

About Mobile Streams

Mobile Streams is a leading provider of music, comedy, sport and entertainment content on mobile devices, supplied to mobile phone networks globally including Vodafone and 3 in the UK, America Movil, Movistar & TIM in Latin America, Fido & Rogers in Canada and Dobson in the US.

The Company creates, licenses and delivers quality content to Mobile Network Operators (MNOs) and consumers in the form of ringtones, graphics, video clips and other products. It has developed relationships with both content owners and MNOs which enable it to act as an intermediary, providing an end-to-end service encompassing a broad range of elements from content licensing to content production, account management and channel management.

Vuesia” is Mobile Streams’ full service enterprise mobile media management solution. “Vuesia” facilitates content ingestion, management, delivery, billing and reporting.

Mobile Streams has subsidiaries in the US, Argentina, Brazil, Mexico, Chile and Colombia and has approximately 80 employees.

For more information please go to http://www.mobilestreams.com

About Cyoshi Mobile

Cyoshi Mobile GmbH, a subsidiary of Cyoshi Crucial GmbH, is a leading European provider of Mobile Entertainment. Cyoshi Mobile develops, licenses, produces, aggregates and distributes the complete spectrum of content and applications for wireless devices. The company acts as the mobile distribution partner of choice for globally renowned content brands. For more information please visit the company's website at http://www.cyoshimobile.com

Contact:

John Forrester

U.S. Press Agent

Mobile Streams     

+1 323 702-3684

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