SalesBuilder Signs FastServers.Net

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FastServers.Net uses SalesBuilder to optimize sales cycle.

Companies spend a lot of money to get leads in the door, but few spend money on technology that can help them convert those leads to revenue

SalesBuilder Inc., the premier behavioral profiling and targeting engine for online engagement, personalization and lead conversion announced today that FastServers.Net, a dedicated server and co-location service provider based in Chicago, IL, will use SalesBuilder's profiling and targeting system on their web site and in upcoming marketing campaigns to improve lead conversion rates and optimize their sales cycle.

"Companies spend a lot of money to get leads in the door, but few spend money on technology that can help them convert those leads to revenue," said Olivier Chaine, founder and CEO of SalesBuilder Inc. "FastServers.Net immediately understood the value of our online technology, and after testing the system extensively, decided to implement it into their upcoming marketing campaigns. I am confident they will experience what many other companies have already found - that SalesBuilder can vastly improve a company's return on their marketing dollars."

FastServers.Net is recognized as one of the top providers of dedicated server hosting solutions. They recently evaluated several systems that could help them improve their lead targeting and profiling on their upcoming market campaign. They chose SalesBuilder not only for its ease of use and its ability to connect to their CRM system, but also because it allowed FastServers.Net to design and develop personalized, interactive lead qualification flows that improve data acquisition and build rapport with the prospect . A new scoring and personalization engine in SalesBuilder gives companies such as FastServers.Net the unique ability to address the purchasing tendencies of prospects by personalizing their communication directly for that particular prospect. As their prospects or web browsers answer questions within SalesBuilder's lead qualification dialogs, SalesBuilder assigns scores to those prospects based on a company's qualification criteria. Companies using SalesBuilder can then target those individuals immediately with personalized communication and product information that addresses their specific needs.

"We evaluated every aspect of SalesBuilder and found it to be exactly the tool we need to help us improve conversion rates," said Aaron Philips, vice president of sales and marketing for FastServers.Net. "Its flexible features personalize a lead's interaction with us, and help us to more quickly provide that lead with the information they need to make a purchase decision."

About SalesBuilder Inc.

SalesBuilder Inc. is the developer of a flexible, easy-to-use online application for streamlining today's complex lead management process. SalesBuilder's online platform is used by companies such as Citrix and Intuit to optimize the way they capture, qualify and engage leads. Their unique, real-time technology has helped companies accelerate sales and boost profits by enabling them to talk to the right customers through the right channels at the right time.

About FastServers.Net

FastServers, Inc. DBA is a leading dedicated server and colocation service provider with over 1200 customer worldwide. The company was founded in 1996 by Ian Andrusyk and Travis Schaffner in Sumner, Iowa. FastServers.Net currently has datacenters in Cedar Falls, Iowa and Fremont, California. The Midwest Data Center is powered by Internap (http://www.internap.com) bandwidth while the Fremont Datacenter is powered by Hurricane Electric (http://www.he.net). FastServers.Net competitors include Rackspace, Interland, Verio, EV1Servers, and The Planet.

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Benjamin Liu
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