DayPort Installs New Media Services Architecture at Inergize Digital Media

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Adoption enables Clear Channel and Bay City TV stations to publish content for podcasting, mobile and flash formats.

DayPort, Inc., the leading provider of Content Management Solutions and Content Delivery in the U.S. and international markets, announced today Inergize Digital Media (formerly known as Clear Channel Television Interactive) -- a leader in developing and operating local television-station Web sites -- is adopting the DayPort Media Services (DMS) Architecture to extend the company’s media publishing capabilities. Using the DMS Architecture, Inergize will be able to publish content for Podcasting, mobile and flash formats for their 42 television stations in 25 U.S. markets.

“Adopting DMS enables Inergize Digital Media to move higher volumes of content, it allows them to have a far more flexible solution, and offers them the ability to create distribution methods for rapidly expanding, extended portable platforms such as Podcasting,” said Andy Ioannou, SVP Sales & Marketing at DayPort. “Inergize is a forward-looking, early adopter in an industry on the brink of change. Selection of the DMS Architecture is evidence of their preparedness.”

“By selecting the DayPort system, Clear Channel TV stations and Bay City stations are now able to fill their distribution platforms with video assets in high demand,” said Jason Gould, Regional Vice President, Inergize Digital Media. “The ability to ingest content and disseminate it to disparate devices and formats through a single publishing platform will be a key differentiator for these stations. DayPort has armed them with the tools to work with advertisers to identify the most effective distribution platforms and formats for reaching their target audiences.”

Inergize Digital Media has been a DayPort customer since January 2004, using DayPort’s Carbon Technology platform to publish website content. Inergize chose to implement DayPort’s new DMS Architecture in conjunction with DayPort’s Carbon Control Services. Inergize upgraded to DayPort’s new DMS technology for the Podcasting and mobile functionality. The growing popularity of video iPods, the rapid growth in the volume of video content, and the increase in Podcast downloading have created a marketplace for these services. Industry analyst firm The Yankee Group reports more than 52,000 consumers in North America used video-enabled cell phones in 2005 -- more than twice as many as in 2004. The group projects more than 360,000 North Americans will use them by 2009.

DayPort Media Services is a modular architecture, where the workload is shared by DMS engines. It is completely scalable. Engines can easily be added as content grows, business models evolve, and requirements change. Businesses can take on new technologies as they develop, by plugging in additional modules into the DMS architecture to support whatever businesses want to do.

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Andy Ioannou
DAYPORT
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