We selected to work with the GroupM agencies over the other bidders because their leadership, capabilities and geographic reach are simply unmatched
New York, NY (PRWEB) April 27, 2006
DeSilva & Phillips, the New York-based media investment bank, announced today that its client, Chicago-based IEG, Inc., the world's leading provider of research, analytics, strategic counsel and training on sponsorship, strategic alliances and promotional partnerships, has been acquired by GroupM, a WPP company.
IEG’s groundbreaking metrics embed predictability and accountability into sponsorship, allowing companies to value, maximize and measure their participation in sports, arts, entertainment, experiential, on line, affinity and cause marketing.
“Sponsorship is tailor made for a world where consumers are in control. It communicates without interrupting and allows brands to build financial and social capital by partnering with the organizations and experiences that their customers love,” said IEG co-founder Lesa Ukman, who becomes IEG’s Chairman.
“IEG’s ability to transform sponsorship from an intangible expense to a measurable investment is spot-on with GroupM’s commitment to increasing the productivity of client expenditures through integrated, channel-neutral communications,” said Charles Courtier, Executive Chairman of Mediaedge:cia, on behalf of GroupM North America.
“We selected to work with the GroupM agencies over the other bidders because their leadership, capabilities and geographic reach are simply unmatched,” said Laren Ukman, who becomes CEO of IEG. She will report to Courtier. All IEG employees will be retained.
Marti Frucci, DeSilva & Phillips, Tel 212.686.9700
Nathalie Alfred, GroupM, Tel 212.474.0554
No firm has been as influential as IEG in establishing sponsorship as an industry and communications medium. With the 1984 launch of its newsletter, IEG Sponsorship Report, the Company envisioned and defined an industry that today is worth more than $30 billion worldwide.
IEG also created the protocol for determining the fair market value of sponsorship. The IEG Valuation Service has valued more than 1,000 opportunities—from televised events like FIFA World Cup and X Games to destinations, associations, Web sites and causes like Pebble Beach, AARP, Boys Choir of Harlem, Chicago Park District, Sciencebuddies.com and World Wildlife Fund.
The Company works with some 5,000 organizations each year—from the NFL, Kennedy Center and the American Heart Association to Credit Suisse, Verizon Wireless and General Motors.
IEG does not sell sponsorship or collect commission. Its objectivity combined with its vast electronic databases, highly specialized staff and work with leading sponsors and rightsholders, provides the Company unduplicated access to the newest and best practices from both the buy and sell sides of the market.
IEG also has broken new ground in Strategic Philanthropy and Corporate Social Responsibility, providing both corporations and not-for-profits strategies, tools and training to leverage and maximize community affairs and philanthropic budgets.
Additional information on IEG and its three operating groups -- Advisory and Valuation Services, Events and Training, and Information Services -- can be found online at Sponsorship.com.
GroupM, the world’s leading full service media investment management operation, was created by WPP Group to oversee its assets in this sector. These assets include Mediaedge:cia, MindShare, MediaCom and MAXUS. The focus of GroupM is the intelligent application of volume and scale in trading, innovation and quality of services, in order to bring benefit to clients and the companies it operates. For further information, visit http://www.groupm.com
WPP (NASDAQ: WPPGY) is one of the world's leading communications services groups, providing national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity, healthcare and specialist communications. Our worldwide companies include JWT, Ogilvy & Mather Worldwide, Y&R, The Voluntarily United Group, Grey Worldwide, Bates Asia, MindShare, MediaCom, Mediaedge:cia, Millward Brown, Research International, Kantar Media Research, OgilvyOne Worldwide, Wunderman, 141 Worldwide, Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, CommonHealth, Sudler & Hennessey, Ogilvy Healthworld, Enterprise IG, Landor and Fitch among others. Our companies provide communications services to clients worldwide including more than 330 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50. We work with over 330 clients in three or more disciplines; more than 130 clients in four disciplines and over 100 clients in six or more countries. Collectively, WPP employs more than 91,000 people in 2,000 offices in 106 countries. For further information, visit http://www.wpp.com
About DeSilva & Phillips
DeSilva & Phillips is an investment bank specializing in the media and digital media industries. We provide M&A services and private placements of debt and equity to the magazine, Internet, newspaper, book publishing, trade shows & events, information, educational, and marketing-services industries. In the online world, clients work in search marketing, advertising, lead generation, rich media/data, business intelligence, vertical search, web publishing, and email services. For further information, visit http://www.mediabankers.com.
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