Future of Web Application Design Is Here and Looking Good

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Varien, a web design and development firm, has redesigned the Web site for Zend Technologies’ PHP framework. Varien completed the redesign as part of an effort to reposition PHP as the cleanest and most simple programming language.

Varien has completed redesigning the Zend Technologies’ new PHP Framework Web site in an effort to make the Framework more accessible. The Framework is a powerful new tool for Web developers, providing a simple, standardized way to create powerful web applications using PHP.

The redesign was part of a broader effort to reposition PHP, which included designing a new logo for the Framework. By repositioning PHP Zend hopes to make the Framework and PHP more appealing to current Web developers and less intimidating to those looking to get into Web development.

“Here you have PHP, a programming language that runs Flickr, Wikipedia, Digg, and even Yahoo, and yet Ruby has become synonymous with the new Web,” said Ben Blumenfeld, the Design Director at Varien. “Hopefully this redesign makes Web designers and entrepreneurs take another look at PHP. With Zend’s Framework, PHP is now simpler, faster and more powerful than it has ever been.”

PHP usage has grown tremendously since PHP4 was released in 2000. However, PHP has recently lost some of its mindshare to the heavily touted Ruby on Rails, despite a huge gap in actual usage. (TIOBE programming community index)

The Zend Framework aims to provide a high-quality, commercial-friendly and open-source based solution for programming in PHP. Zend is excited about the Framework’s usability and knows the site redesign will help developers get the most out of the new technology.

“The coolness fact is also important in initially attracting Web developers and is complementary to the technology. The new look of our Web site enables us to build a more appealing perception of the Zend Framework,” said Andi Gutmans, the vice president of technology at Zend.

The Framework can be found at framework.zend.com. The redesign allows users to download the framework from the front page and highlights projects created using PHP in a section on the front page.

About Varien:

Varien is a Web development firm devoted to creating engaging Web sites, rich internet applications, and innovative user experiences. Their designers and programmers pride themselves on effectively integrating new web technologies with user-friendly interface design. Founded by Roy Rubin, Los Angeles-based Varien has been developing Web sites for five years. Under Rubin’s watch the company has grown from three employees to its current 15.

About Zend:

Zend Technologies, Inc., The PHP Company is the leading provider of products and services for developing, deploying and managing business-critical PHP applications. Zend's founders are the architects of PHP, which is used by more than 22 million Web sites and has quickly become the most popular language for building dynamic Web applications. Deployed at more than 10,000 companies worldwide, the Zend family of products is a comprehensive platform for supporting the entire lifecycle of PHP applications. Zend, headquartered in Cupertino, California, is privately held and venture funded with investments from Azure, Index, Intel Capital, Platinum, SAP Ventures and Walden Israel. For more information please visit http://www.zend.com.

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