Giving It Away For Free Makes Postcard Company One of Fastest Growing in Tampa Bay

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The Tampa Bay Business Journal’s Fastest 50 reveals the 50 fastest growing privately held companied in Tampa Bay and names PostcardMania among them – and they got there by giving away for free what others charge dearly for.

Tampa Bay is growing in leaps and bounds. Some tout it as “Silicon Bay” while others flock here for the real estate investments. Joy Gendusa, owner of PostcardMania, calls it home to her ever-expanding postcard marketing company. Just eight years ago, she started with nothing but a computer and a phone. In 2005 the company boasted 12 million in sales and employed over 100 people giving the Tampa Bay Business Journal a reason to name PostcardMania as one of the 50 fastest growing privately-held companies in Tampa Bay. But the clincher is that PostcardMania makes it money by giving its marketing advice away for free.

When Gendusa began her business, she realized that her clients needed success – in fact the key to her success was making others successful. By researching, she discovered what commodity business owners considered the most valuable. She found they wanted marketing data so they could be in the driver’s seat with their marketing campaigns.

High-priced marketing advice from advertising agencies deterred many entrepreneurs from being able to afford marketing, causing many to not promote their products or services. Joy saw the need for the quintessential small business person to gain real marketing advice and still be able to afford to market.

At, there is a wealth of free marketing articles geared to help the typical business man or woman navigate their direct mail marketing campaign to a success. The result is a return on investment that speaks for itself.

Trish Wilson, President of Diamond Financial Services, Inc. reported, “My first mailing of 2300 generated numerous phone calls that resulted in 60% of them becoming a viable loan that will close. The following week the postcards went out to the same list. I have a total of seven active loans moving forward. The people are thankful and thrilled that I am able to help them save their house. Total commission dollars to me as a result of the initial mailing is $50,000.”

“When people follow the advice that I give away in my articles, they succeed. And we win when our customers win – may sound cliché, but it’s what we do best.” said Gendusa.

About PostcardMania:

PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazine’s prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation. Visit


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Karla Jo Helms
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