Knowledge Source and Mark Farrah Associates Announce Strategic Alliance

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Knowledge Source and Mark Farrah Associates have strategically aligned to offer their healthcare and pharmaceutical clients’ greater access to health care market intelligence resources.

Knowledge Source, Inc. (, a leading provider of health care market information and analysis, announced today that they have formed an alliance with Mark Farrah Associates ( to offer clients greater access to health care and pharmaceutical market information. The alliance will enable the two market leaders to leverage their health care market experience and expand the breadth and depth of their existing products and research services.

Mark Farrah Associates (MFA) is a leading provider of market data and intelligence solutions specific to the healthcare industry. With its portfolio of online data products, industry-focused research and knowledge management systems, MFA is committed to delivering insight to its clients. MFA is the authoritative source for health plan enrollment, market share and contact information for all U.S. health insurance companies.

“As the health care and pharmaceutical markets continue to evolve, our alliance with Mark Farrah Associates will help us meet the market need for current, relevant, actionable information and analysis,” said John Santilli, President. Knowledge Source. “Our alliance will enable us to develop the products and services to remain at the forefront of interpreting the rapid changes in the health care market.”

Knowledge Source and MFA are jointly developing a series of quarterly company insights that provide actionable information and analysis about the top ten health insurers, including WellPoint, Kaiser Permanente, UnitedHealth, Aetna, and Humana. “We plan to launch our new product, Health Insurer Insights, later this month. The new product will reflect the strengths of both organizations’ resources,” said John Santilli.

About Knowledge Source

Knowledge Source, headquartered in Trumbull, Connecticut, has been a leading source of healthcare business information and analyses since 1989. Products include Health Care Market Overviews and BusIntell Reports. The company also provides custom research services that include strategic opportunity assessment; market/industry analysis; competitive analysis; marketing and customer analysis; and survey research.

About Mark Farrah Associates

Mark Farrah Associates, headquartered in Kennebunk, Maine, provides market data and intelligence solutions specific to the healthcare industry. The company’s portfolio includes online data products, industry-focused market reports and research consulting services. Since 1997, Mark Farrah Associates has been recognized as a leader in analyzing market data and trends. Products include Health Plans USA, Medicare Business Online, Medicare Advantage: A Detailed Overview, and Northeast HMOs Online.


John Santilli

Knowledge Source



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