Top Marketing Research Firm Expands Customer Satisfaction Survey Service

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Polaris Marketing Research hires qualitative research professional Toni Holloway.

With her wide and varied background in business, Toni Holloway is ideally suited to help our clients understand just what their research numbers mean and how they can use that information to improve their operations

Polaris Marketing Research, a full-service marketing research firm specializing in customer satisfaction survey programs, has announced the appointment of Toni Holloway as marketing research project manager.

Holloway, a seven-year marketing research professional, will oversee a team of data specialists for multiple important customer satisfaction survey projects, including ad hoc and tracking studies. She will also be responsible for developing marketing research plans, questionnaire and project schedules, as well as analyses, reports and presentations that include implications and recommendations.

“With her wide and varied background in business, Toni Holloway is ideally suited to help our clients understand just what their research numbers mean and how they can use that information to improve their operations,” said Jan Carlson, president of Polaris.

Holloway worked as a marketing research manager, manager of qualitative research and public relations consultant for companies in Cleveland, Ohio, before relocating to Atlanta. She served as a promotional marketing consultant for Rainforest Films on the film The Gospel and as a marketing consultant for Cypress Communications of Atlanta immediately before joining Polaris.

She holds a master’s degree in applied communication theory and methodology from Cleveland State University, where she also obtained a bachelor of arts degree in communication.

About Atlanta Marketing Research Firm Polaris

Founded by Carlson in 1989, Polaris Marketing Research specializes in consumer and business customer satisfaction survey programs and loyalty measurement programs, with state-of-the-art online interactive reporting, interviewing and data collection, quantitative and qualitative research expertise and personalized project management.

Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.

For more information, call Dianne Hill at 404-816-0353 or visit us at polarismr.com.

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