UpSNAP Names New Board Members

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Richard von Gnechten, President/CEO of Ravon Corp., and Mark McDowell, co-founder of Acta Wireless, LLC, join UpSNAP board.

Both will be valuable contributors to UpSNAP's future.

UpSNAP, Inc. (OTC Bulletin Board: UPSN.OB), a premier provider of free mobile search and live Mobile Audio Entertainment today announced the appointment of Richard von Gnechten, and Mark McDowell to the UpSNAP Board.

"Rick and Mark bring a wealth of experience to the UpSNAP board," said Tony Philipp, UpSNAP’s President & CEO. "Both will be valuable contributors to UpSNAP's future."

Mark McDowell currently serves as co-founder and Partner of Acta Wireless, LLC, a wireless investment and advisory firm to clients such as Verizon Wireless, Vodafone, Hewlett-Packard, and AOL. Mr McDowell served as President of McDowell Technology Ventures from September 2002 – October 2004, and was President and COO of Invertix Corporation, a global pioneer in wireless instant messaging from October 1997 until August 2002. Mr. McDowell previously served as co-founder and director of TeleCorp PCS (acquired by AT&T Wireless Services in February 2002), and holds BSEE and MSEE degrees from the Massachusetts Institute of Technology.

Richard von Gnechten is President & CEO of Ravon Corp., which has provided corporate financial advisory services since 2004. Mr. Von Gnechten joined Hawaiian Electric Company as Financial Vice President & CFO in 2000, achieving record profits and managing/implementing Sarbanes-Oxley, SEC and NYSE compliance. During his tenure the company was recognized by a Dow Jones public company survey as a top 5 company for corporate governance and 9th for disclosure transparency. He has an MBA from Dartmouth’s Tuck School of Business, Financial Management Program graduate from Stanford’s Graduate School of Business, and a Bachelor’s in Economics from the University of Denver.

About UpSNAP

UpSNAP, Inc. (OTC Bulletin Board: UPSN.OB), is a leader in mobile search and live mobile entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP addresses the unique challenges of providing a usable and functional mobile content solution. UpSNAP's patent-pending technology combines wireless search, a VoIP call-connect platform, and streaming audio technology, to deliver free and premium services to mobile phones.

UpSNAP delivers its services in SMS, WAP, J2ME, and BREW formats and each can be licensed by wireless carriers, service providers and content providers who wish to incorporate text and streaming audio capabilities into their existing product and service offerings. For more information visit http://www.upsnap.com.

Contact:

Dean Shaw

UpSNAP Inc.

704.895.4121

http://www.upsnap.com

Ann Shannon

PAN Communications, Inc.

978.474.1900

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