San Diego, CA (PRWEB) April 24, 2006 - Hard Rock Hotel Chicago, a first-
class hotel designed with a musical edge, selects digital-telepathy, Inc. as their digital marketing agency. The partnership between Hard Rock Hotel Chicago and digital-telepathy, Inc. clearly exemplifies the current shift in marketing trends from traditional advertising to online advertising. According to recent Forrester research*, almost half of all marketers plan to increase online ad spending by decreasing spending in other channels. It forecasts that marketers will spend $26 billion in online advertising by 2010.
"Our unconventional approach to the Hard Rock Hotel Chicago’s marketing campaign parallels the shift from traditional to online advertising," says BJ Cook, Digital Marketing Director at digital-telepathy, Inc. “We're very excited to have the opportunity to harness the power of Web 2.0 within our interactive marketing campaign for Hard Rock Hotel Chicago and help them reach their target audience in a variety of fresh ways.”
digital-telepathy, Inc. sets itself apart from most interactive marketing agencies by designing its online marketing campaigns within the parameters of web 2.0. Web 2.0 allows users to take control of online applications and engage in a more intuitive experience. Hard Rock Hotel Chicago’s digital marketing plan will leverage the integration of Web 2.0, search engine marketing, social networking, email marketing and strategic partnerships to enhance their performance-based campaign.
Aligned with the future of digital marketing, digital-telepathy Inc. will continue to blend its expertise in strategy, creativity, implementation and measurement to drive its customer’s business goals.
- Forrester. (2006). US Online Marketing Forecast: 2005 to 2010. Retrieved March 1, 2006, from the World Wide Web: http://www.forrester.com/Research/Document/Excerpt/0,7211,36546,00.html
About digital-telepathy, Inc.
digital-telepathy, Inc. is a digital marketing agency designed around three core values- Build, Market, Grow. Their services offer accelerated growth and breakthrough opportunities in the digital medium. They are constantly exploring new ways of using the power of the Internet to influence real-world activities and thereby continuing to grow. digital-telepathy's passion for big picture thinking and emerging trends and technologies fuels their ability to expand their services and satisfy their customers. dtelepathy.com
About Hard Rock Hotel Chicago
Hard Rock Hotel Chicago is a sophisticated urban hotel with a defined edge and a distinctly rock and roll vide, catering to a discriminating clientele with first class service, China Grill Restaurant and luxury accommodations. Located in the city’s historic landmark art-deco-style carbide and carbon building in the heart of downtown, Hard Rock Hotel Chicago offers 379 guestrooms, 8,4000 square feet of technologically advanced function space and base bar, an upscale destination lounge. hardrockhotelchicago.com.
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