LifeScript Signs Exclusive Agreement with Kanoodle for Content Targeted Sponsored Links

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World's fastest growing health newsletter, LifeScript Healthy Advantage to feature content targeted advertising.

LifeScript.com today announced an exclusive agreement with Kanoodle®, the leading provider of sponsored links to many of the Web's best sites. LifeScript, headquartered in Mission Viejo, CA, publishes LifeScript Healthy Advantage the world's fastest growing health eNewsletter, which is growing at a rate of 500,000 new e-mail subscribers per month.

As part of the agreement, Kanoodle's sponsored links will appear in the LifeScript Healthy Advantage Internet newsletter and in the LifeScript family of websites including health and wellness website LifeScript.com.

"Kanoodle is able to deliver the most return for us on our websites and in our Healthy Advantage eNewsletter," said Ron Caporale, CEO of LifeScript. “They offer the most innovation in their space and provide us with the most flexible usable solutions.”

Kanoodle continues to add the Web's best sites to its network, which includes The Wall Street Journal Online, MarketWatch.com and the sites of the Dow Jones Online Network, MSNBC.com, MSN, USATODAY.com, more than 30 sites of the CBS Television Stations Group, more than 75 CBS Radio sites, NASCAR.com, Autobytel.com, and thousands more.

"We view LifeScript as a leading destination for consumers looking for health and wellness information on the Internet. Their current health articles written by their Scientific and Medical Advisory Board and editorial team and the Healthy Advantage eNewsletter provide rich environments for our advertisers to reach this valuable audience," said Mark Josephson, Kanoodle's chief marketing officer.

LifeScript is an Internet publishing company focused on health and wellness. LifeScript publishes the world's fastest growing health eNewsletter LifeScript Healthy Advantage which features current health articles, vitamin facts and stories on diet, exercise, fitness, and beauty. In addition, the company produces the LifeScript line of personalized vitamins, SlimScript healthy diet shakes and cutting-edge wrinkle solution DermaStep.

About Kanoodle (http://www.kanoodle.com)

Kanoodle's sponsored links are distributed to many of the Web's best sites, including The Wall Street Journal Online, MarketWatch.com and the sites of the Dow Jones Online Network, MSNBC.com, MSN, USATODAY.com, more than 30 sites of the CBS Television Stations Group, more than 75 CBS Radio sites, NASCAR.com, Autobytel.com, and thousands more. Kanoodle offers advertisers multiple options for targeting their campaigns, including by context, behavior, location and keyword.

About LifeScript.com (http://www.LifeScript.com)

LifeScript, based in Mission Viejo , California is an Internet publishing company focused on health and wellness. LifeScript publishes the world's fastest growing health eNewsletter LifeScript Healthy Advantage . The LifeScript product line includes LifeScript personalized vitamin supplements, DermaStep anti-wrinkle skin care and the SlimScript soy protein shake.

LifeScript's free Internet newsletter, LifeScript Healthy Advantage, contains current health articles, and features on diet, exercise, fitness, beauty and vitamin facts written by members of the LifeScript's Scientific and Medical Advisory Board and editorial team. LifeScript personalized vitamin supplements were created to help health conscious consumers make better decisions about the vitamins and supplements they take and in what amount.

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Jay Berkowitz
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