New York (PRWEB) April 26, 2006
Behavior Design, a leading independent interactive agency, today announced the completion of Phase One of the redesign of Unilever’s Country Crock® web site at http://www.countrycrock.com. Phase One of the redesign focused on creating a site to strengthen the online component of the brand and to support Country Crock’s new “Slow Down” campaign, helping families pledge to make time to dine together more regularly.
The redesigned web presence is a one-stop online destination for the Country Crock family of products, including recipes and tips, lifestyle information, and special offers to help build stronger consumer relationships and increase brand loyalty. The new warm and inviting site design is a true standout among consumer product marketing web sites. It combines two formerly-separate Country Crock product line web sites, Spreads and Side Dishes, into one new holistic site to better leverage the Country Crock brand and to more closely align online marketing with Unilever’s broader marketing goals.
The creative and strategic solution, according to Mimi Young, Partner at Behavior, was not only to centralize all Country Crock product lines, but to breathe new life into the web site with original content and special promotions to help create a more compelling user experience.
“Countrycrock.com now has a highly usable, friendly, and rock-solid user interface with the architecture to accommodate new content and site features,” said Young. “In listening to Unilever’s goals and challenges, we felt rebuilding the entire site from the ground up, including site architecture, look and feel, and custom content, was the most effective way of supporting Unilever’s Country Crock brand and its Slow Down campaign.”
"We are very pleased with Behavior's efforts to better leverage the Internet as a marketing vehicle for Country Crock® and to give a new look to our web site that is more reflective of the brand’s personality," Stephen McDermott, Sr. Associate Brand Manager, Country Crock & Imperial, Unilever North America.
Behavior Design and Unilever are currently developing Phase Two of the Countrycrock.com redesign, with a focus on further enhancing lifestyle content resources and rich interactive experiences that embrace Country Crock brand values.
ABOUT BEHAVIOR DESIGN
Behavior creates compelling user experiences to help our clients strengthen online brands, improve web site usability, increase online revenues, and decrease operating costs. Since 2001, Behavior has directed successful web development initiatives for the nation's top brands and companies, including JPMorgan Chase (NYSE: JPM), IAC/InterActiveCorp (Nasdaq: IACI), HBO, Unilever ((NYSE: UL, UN), XM Satellite Radio (Nasdaq: XMSR), The Museum of Modern Art, Smithsonian Institution and The Onion. For more information, contact Terry Dagrosa, EVP Business Development at 212.532.4002 extension 208. -Behavior is located in New York City. http://www.behaviordesign.com