Marketing Visionary Larry Weber Unleashes Pandemonium and the Building of Customer Communities at the 2006 SMP Event

Larry Weber, CEO of the W2 Group (www.w2groupinc.com), who has spent the last three decades transforming software products and companies into household names such as Lotus 123 and SAP, unleashes his insight at The 2006 Software Marketing Perspectives Conference and Expo, being held June 12-14, 2006 at the Santa Clara Convention Center. Weber knows how to navigate the chaos and pandemonium called the Internet while escaping the ineffective software product launch mentality. Larry Weber’s keynote address challenges high technology marketing professionals to escape the tsunami of mediocrity.

Santa Clara, CA (PRWEB) April 26, 2006 -- Larry Weber is an expert in building customer communities in a chaotic world. “Most high technology marketing professionals do not understand the internet is not a channel. It is the closest thing you can get to physical life in the digital world.” Weber knows the Internet is much more than a distribution channel or a digital storefront. The Internet pulses with a lifeblood of its own as evidenced in the rise of unpaid media and unfettered discussions emerging within the Internet. Weber consciously creates software brands in this era where the dialog you have with your product community is your brand.

Are you wondering if your company is doing it well? Establishing your brand in the rising sea of Internet information sources? Larry Weber shares his view of who is doing it well and who could be doing it better in his keynote talk entitled, “Pandemonium and the Building of Customer Communities for SW Companies.” Larry is one of the key high technology marketing leaders that shows you how to improve your brand, marketing, and results. Want to know one of Weber’s secrets? Free yourself from the ineffective software product launch mentality that is pervasive in the industry.

John Desmond, Editor of Software Magazine and Conference Chair explains why Larry Weber’s sessions are standing room only. “Larry Weber paints a clear picture of what drives high technology marketing that you cannot forget. Larry instantly transforms your thinking – and you wonder why you didn’t think this way before.” Larry Weber was eager to present at the Software Marketing Perspectives Conference and Expo because, “Most of my career is in high technology marketing, and the Software Marketing Perspectives Conference brings the best people together for two focused days that I would not miss.” The Software Marketing Perspectives Conference and Expo (www.smpevent.com) is where the experts go to learn from each other.

Want to know how to improve the value of your brand by leveraging unpaid media? Are you prepared for the onslaught of blogging, social networking, and other Internet-based information campaigns that can derail your product? Be prepared for what you cannot imagine. Come to the Software Marketing Perspectives Conference and Expo, June 13-14, 2006 at the Santa Clara Convention Center. You may register at http://www.smpevent.com/registration.htm .

The Software Marketing Perspectives Conference and Expo invites high technology marketing professionals from product management, marketing communications, public relations, business development, and market analysis to attend this power-packed two-day event.

The SMP event’s Premiere Co-sponsors -- Pragmatic Marketing, Ryma Technologies (makers of FeaturePlan), and O’Keeffe & Co. -- are joined by QlikTech, Autodemo, Pathfinders, OpSource, Good Leads, Orasi Software, Leads Customer Growth (Apogee Search) and Leverage Software. Sponsorship opportunities are extremely limited. Interested companies should call Carol Samost at (617) 962-4725 or email her at csamost@softwaremag.com for more information.

The 2006 Software Marketing Perspectives Conference & Expo is produced by King Content Co. of 233 Needham St., Newton MA 02464. Contact: John P. Desmond. Email: john_desmond@king-content.com; Phone: 508 668 9928.

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