New York, NY (PRWEB) April 25, 2006
Rovion Inc., the original creator and leading provider of online video spokespersons, today announced that its inPerson technology has been approved by Advertising.com, Inc.SM for its rich media network.
Rovion’s inPerson product suite is a proprietary technology offered to advertisers, marketers and websites for advertising, direct response, promotions, ‘web guides,’ eLearning and a host of other uses. inPerson operates much like the “green screen” technology used for special effects in both motion pictures and television, including virtually every TV weathercast. inPerson videos are borderless and appear seamlessly on top of all of the other content on the webpage. They politely load in the background and have been proven to facilitate higher visitor retention and engagement, drive click-throughs, and ultimately increase sales.
Through this new partnership, advertisements leveraging Rovion’s inPerson technology can be seamlessly delivered across Advertising.com’s automated rich media network, which enables advertisers to easily execute even the most challenging rich-media campaigns, including floating, auto-expandable and sound-enabled creatives, across a guaranteed source of inventory.
“This is a huge step for Rovion since it solidifies our position as not just a site-centric format but now as a widely-accepted new advertising technology,” said Len Ostroff, Rovion CEO. “The acceptance of inPerson across the Advertising.com rich media network is further testament to the strength of our offerings and we look forward to introducing inPerson to a much wider audience than ever before.”
This announcement closely follows the launch of Advertising.com’s new video network, which will simplify the process of video campaign execution for advertisers and agencies by consolidating both ad buys and creative requirements.
“Advertising.com has always been dedicated to introducing cutting edge rich media technologies to our advertisers and publishers and we’re very pleased to add Rovion’s inPerson to our suite of available products,” said Steve Root, Chief Operating Officer, Advertising.com. “We’re looking forward to offering another layer of interactivity and enhanced visitor engagement to all our publishers and advertisers.”
Rovion Inc., headquartered in Owings Mills, MD, is the leading provider of borderless video streaming solutions for web publishers, media organizations, advertisers, and marketers. Rovion's patent-pending InPerson™ technology has revolutionized the relationship between broadcast and broadband, enabling websites to “come alive” with compelling ”out of the box” video messages leading to increased response rates, recognition, retention and revenues.
Rovion’s InPerson™ clients include hundreds of organizations including 1-800-Flowers.com, Arts & Entertainment Television, Barnes and Noble, Best Western Hotels, Comcast, Discovery Store, HBO, Hickory Farms, H&R Block, LasVegas.com, NASCAR.com, NBA, Quicken Loans, Reynolds and Reynolds, Roush Racing, Sears, TV Guide and the WWE. For more information, visit http://www.rovion.com or call 410.356.8680.
Advertising.com conducts strategic direct-response and brand marketing campaigns that guarantee bottom-line results for our clients. From web ads to search listings, we offer diverse tactical tools, innovative thinking and the most expansive reach in the industry. Advertising.com is a wholly owned subsidiary of AOL LLC. For more information, visit http://www.advertising.com or call 410.244.1370.
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