SIS International and Acuity Software Announce Partnership to Use Text Mining Software for Market Research and Competitive Intelligence

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SIS International and Acuity Software today announces an innovative partnership that brings leading-edge technology to bear on Market Research and Competitive Intelligence issues.

SIS International and Acuity Software today announces an innovative partnership that brings leading-edge technology to bear on Market Research and Competitive Intelligence issues.

SIS has long been known as a worldwide provider of strategic information services, consulting and ground-breaking research for some 250 corporate clients over the last 20 years. With this new partnership SIS will be providing to its customers a new benchmark in their ability to glean valuable insight on markets, customers, suppliers, rivals and regulation.

Ruth Stanet, President of SIS, says that the most underutilized business resource today is the written English sentence. "The web adds 7 million new pages per day. Managers deal with 178 emails per day. The amount of written information is overwhelming. We partnered with Acuity to cut through the clutter, to be able to 'see' what is happening in the business environment and to act", she said.

The central value proposition of Acuity is its ability to find and mine business events from any source material. Using Natural Language Processing and computational linguistic techniques Acuity accurately finds and catalogs end users desired set of actions or movements by suppliers, customers, rivals, government regulators and the like. It’s these changes in a company’s business environment that present both risk and opportunity.

Acuity CEO J. Brooke Aker explains the technology as "providing a significant advantage to corporate users who wish to reduce their search, analysis and reporting time with a single integrated browser based product." Company spokespersons explain that Acuity is meant for white-collar office-workers who spend a large portion of their day conducting research over the Internet, with news services or internal documentation. Then spend the same or more time analyzing the gathered material and transforming it to address company issues. Finally, time is spent formalizing a memo, report or presentation using Microsoft Office (e.g. Word or Powerpoint) for dissemination to colleagues so that decision-making is informed and improved.

Ms. Stanet explains that many Director and VP level users of Acuity have expressed their satisfaction with the product. To paraphrase them; "We are in a highly complex, fast moving business. It is imperative that we have not only the latest information but the insight about the information to make faster, better decisions."

Acuity compliments Google, Yahoo, Factiva, Dialog and other search and content providers. Each of these popular tools returns lists of pointed content but fails to provide tools to work with or analyze the stories further. Acuity adds this important functionality. Providing summarization, clipping of text, images and graphics, mining for business events, analytical charts and graphs of business events users are in effect provided a new set of glasses to understand what the information provided means to their company, department and to themselves.

Customers include Pitney Bowes, Lockheed, and Boehringer Ingelheim and other Fortune 500 companies who use Acuity in Innovation, Strategy & Planning, and Corporate Communications.

Ruth Stanet – SIS International

212-505-6805

http://www.sisinternational.com

J. Brooke Aker - Acuity

860-728-8000

http://www.acuitysoftware.com

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Brooke Aker