RedToucan.com Pioneering Consumer Initiated Advertising

RedToucan.com – the social network site, debuts an interactive advertising platform for its members – giving users a way to select the advertising that appears on their pages. Under the program, members choose from various advertising settings and formats – either graphic ads, text ads, topics by categories or keywords, or no advertising at all – but that costs $! All of which makes for a more relevant advertising experience.

Altadena, Calif. (PRWEB) April 26, 2006 - RedToucan.com – the social network site, debuts an interactive advertising platform for its members – giving users a way to select the advertising that appears on their pages. Under the program, members choose from various advertising settings and formats – either graphic ads, text ads, topics by categories or keywords, or no advertising at all – but that costs $! All of which makes for a more relevant advertising experience.

“In this age of TiVo, Do not call lists and SPAM blocking, we believe you should have control over the advertising displayed on your pages,” said Willy Aenlle, the CEO and Co-founder. “You should have a choice over the ads placed on your pages - not have some impersonal algorithm based on aggregated data decide for you. It’s strange how in a medium where everyone chooses where to go and what you see, no site asks what type of ads you'd like to see?” he added.

RedToucan gives users a way to customize the advertising on their pages – it is a powerful and meaningful way to offer targeted advertising while removing the noise and clutter on the pages.

“We find users re-engage with ads when they can control them, becoming keen to see what displays next,” says Willy. “The reason for the new found attention is relevancy. Self-selected ads are more pertinent,” he says. Their object of meshing future purchase intentions with advertising is to create a subtle but powerful user experience.

At present, different ad networks serve the three ad channels - run-of-site graphic ads are CPM, graphic ads by categories are CPA and keyword text ads are CPC based.

About RedToucan Inc.:
RedToucan is a hybrid e-commerce social network with new dimensions - enabling members to replicate their offline world’s online and share products experiences while having fun with reverse-price auctions. It is an integrated space that allows various aspects of a person’s social life to come together without overlapping. RedToucan was founded in 2005 by former Overture Services (now Yahoo Search Marketing) executives Willy Aenlle and Frank Balle and located in Altadena, California. RedToucan is privately funded. For more information, visit www.redtoucan.com or call 310-922-2394.

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